Batch 98

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Woman, late 40s, drops a gym bag on the kitchen floor and turns straight to camera. Still in training clothes, hair up, genuinely tired. No product in frame.	You're on a GLP-1. And you started lifting.	You're on a GLP-1 — and you started lifting so you don't lose the muscle. So let's talk about the part nobody warned you about.
[0:04-0:11] She leans on the counter, catching her breath. Handheld, natural window light.	The workout isn't the hard part.	The workout isn't the hard part. You show up. You did the hour. The hard part starts about twenty minutes from now.
[0:11-0:20] Close on her hand pulling the fridge door open. Beat. She just stands there looking in. Cool blue light on her face.	Your protein target went UP. Your appetite went DOWN.	Because training raised your protein number. And your appetite is going the other direction. Nobody plans for both of those at once.
[0:20-0:30] Quick cuts, unglamorous: a shaker bottle half-rinsed in the sink · a protein bar still in its wrapper at the bottom of the gym bag · a container of dry meal-prep chicken being pushed to the back of the fridge shelf.	Shake. Bar. Chicken. Again.	So they tell you: get a shake. But the shake goes down like chalk and sits wrong. Get a bar — you've been carrying the same one for three days. Meal-prep the chicken. You know exactly how much of that chicken you actually finished this week.
[0:30-0:38] She sits at the table, elbows down, looking at the untouched food in front of her. Honest, not sad.	Cold. Dry. Sweet. Never warm.	Every single thing on that list is cold, dry, or sweet. When you can barely eat, that is the last thing you want to put in your body.
[0:38-0:46] Hard cut — kettle pouring. Steam rises fast. Black Garlic immi packet on the counter, torn open. Warm tungsten light, total tonal flip.	5 minutes.	So try the opposite. Something hot. Something savory. Something that takes five minutes and asks nothing of you.
[0:46-1:01] CRAVEABILITY BEAT. Slow, close, sound-forward: broth going in, deep and glossy · the noodle bed loosening and separating · chopsticks lifting a full pull, steam trailing · a soft-cooked egg halved over the top, yolk running · she takes the first bite, closes her eyes, audible exhale, immediately goes back for a second.	—	Rich black garlic. Deep, roasted, a little smoky. Noodles that actually have a chew to them. It smells like the ramen shop down the street — and it's sitting in your kitchen four minutes after you walked in the door.
[1:01-1:10] She's eating properly now, half the bowl gone. Macro badges appear one at a time in the lower third — supporting the moment, not announcing it.	28g protein · 12g fiber · 350 calories	And while you're just eating it: twenty-eight grams of protein. Twelve grams of fiber. Three hundred and fifty calories. In a bowl small enough that you can actually finish it.
[1:10-1:20] She reaches over and cracks a second egg into the bowl, casual. Wide shot, warm kitchen.	Add an egg → 34g	Add an egg and you're at thirty-four. That's your post-training protein, done, in five minutes, in something you genuinely wanted to eat.
[1:20-1:30] She's leaning back in the chair, bowl empty, relaxed. Direct to camera again.	You did the work. Now feed it.	You're doing the hard part already. The food shouldn't be harder than the workout.
[1:30-1:35] End card: immi packets fanned out — Black Garlic, Spicy Beef, Tom Yum Shrimp. Clean warm background. Social proof line beneath.	3M+ customers · 7,000+ stores<br>immieats.com	Three million people. Seven thousand stores. immi. Five minutes, and it's food you'll actually finish.

• Compliance notes: Class-only reference ("a GLP-1") — no brand or medication names anywhere. No medical claim, no efficacy claim, no weight numbers, no doctor. Training and protein target are framed as the viewer's own choices. No "keto," no gluten mention, no competitor callout. Packet specs only (28g / 12g / 350 cal).
• Talent note: 40s–50s, credible in a gym context but not a fitness influencer. Real, slightly tired, no performance energy. Meta buyer skews 35–65+.

Scene (timestamps)	On-Screen Text	Voiceover / Dialogue
[0:00-0:04] Cold open mid-conversation. Two women, 40s–50s, at a home kitchen table. DANA (further along) is talking with her hands, completely convinced. No product visible. Phone-shot, natural light.	—	DANA: I eat this thing four times a week and I'm not being dramatic — it's the only reason I'm not living on crackers.
[0:04-0:10] ROSE (newer, skeptical, tired) sets her coffee down and cuts in. Real overlap in the dialogue.	She started 3 weeks ago. She's a year in.	ROSE: Okay, but that's what I'm saying. Everybody's got advice. Nobody will just tell me what to eat.
[0:10-0:18] Dana laughs, leans back. Rose is genuinely waiting for an answer.	"What do you actually eat?"	DANA: I know. I asked the same question for six months. ROSE: So? DANA: So — protein shake in the morning that I gagged on. Bar in my purse I never opened. And then I just... wouldn't eat, and I'd feel awful by three.
[0:18-0:25] Rose nods hard — recognition. Persistent sticker appears bottom-left.	Persistent sticker: Ramen. 28g protein.	ROSE: That is literally my whole week. DANA: Right. So let me just show you.
[0:25-0:34] Dana gets up, grabs an immi Black Garlic packet from the cupboard, tears it, pours it into a bowl. Kettle already hot. She's talking over her shoulder the whole time — completely casual, not a demo.	5 minutes. That's the whole recipe.	DANA: Five minutes. Hot water, that's it. I put an egg in it when I'm feeling ambitious, which is not today.
[0:34-0:50] CRAVEABILITY BEAT. Close and sound-forward: broth hitting the noodles · steam blooming across the lens · the noodle bed loosening · Dana sliding the bowl across the table · Rose lifting a full noodle pull, blowing on it, taking the first bite. Her eyebrows go up — real, unperformed. Second bite immediately.	—	ROSE: (mouth full) Oh. Oh, that's not what I expected. DANA: Right?? ROSE: No, that's — that's actually good good. That tastes like takeout.
[0:50-1:00] Both eating now. Dana taps the empty packet on the table. Macro line comes up under them — supporting the reaction that already happened.	28g protein · 12g fiber · 350 cal	DANA: And that's twenty-eight grams of protein. Twelve grams of fiber. Three fifty. ROSE: In that? DANA: In that. That's why it works for us. You can actually finish it, and it still counts.
[1:00-1:10] Rose is most of the way through the bowl, holding it with both hands. Quiet beat — this is the emotional payoff.	"I finished a whole meal."	ROSE: I don't think I've finished a whole meal in three weeks. DANA: I remember that. That's exactly why I keep a box of it.
[1:10-1:20] Both laughing. Dana pushes a second packet across the table to Rose. Wide, warm, natural.	Take one. Seriously.	DANA: Take one home. And then stop asking people what to eat, because you're welcome. ROSE: (laughing) Fine. Fine!
[1:20-1:25] End card: immi packets — Black Garlic, Spicy Beef, Tom Yum Shrimp — on a warm background. Social proof beneath.	3M+ customers · 7,000+ stores<br>immieats.com	VO: immi. Three million people. Seven thousand stores. Five minutes, and you'll actually finish it.

• Compliance notes: Neither person names a medication or a class-brand — the GLP-1 context is carried entirely by on-screen text ("She started 3 weeks ago. She's a year in.") and by symptoms the speakers describe about themselves. No medical claim, no efficacy claim, no weight numbers, no doctor, no dosing talk. Two-person dialogue, not a first-person confessional monologue. No "keto," no gluten mention, no competitor callout.
• Talent note: Two women, 40s–50s, real friends if possible — the overlap and interruption is the whole asset. Shoot phone-native, single take preferred, one continuous scene. Do not open on the bowl; the graduated version of this shape opens on the people. FTC disclosure per standard whitelisting process.

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Batch QA

Check	098-001	098-002
Genuinely different creative concept	✅ training door — unused across B87–B94	✅ peer-handoff, two-person format — unused for this cluster
Hook stops thumbs in <2s	✅ direct callout + a promise of the untold part	✅ conviction line mid-sentence, people-first
Specific, believable claim	✅ 28g/12g/350, +egg = 34g	✅ 28g/12g/350 as the "why it works"
No keto, no preachy tone	✅	✅
Specs locked (packet)	✅ 28g protein · 12g fiber · 350 cal · 5 min	✅
No gluten · no ADHD · no competitor callout	✅	✅
Macro is a proof beat, never the headline	✅ lands 1:01	✅ lands 0:50, after the taste reaction
Craveability scene (10-15s)	✅ 0:46–1:01	✅ 0:34–0:50
Research-grounded (signal cited)	✅	✅
Distinct audience entry point	✅ GLP-1 × active lifter	✅ GLP-1 × peer/social proof
Talent 35–65+	✅	✅
Not 1st-POV confessional	✅ second person	✅ two-person dialogue
Medication class named per Kevin 2026-07-22	✅ class only, no brand	✅ implied via on-screen text only