Batch 97
Status: ready_for_review · Triggered by: michelle · Brief: opener: this bowl has the protein of a meal, but calories of a snack
097-001 — A Snack Isn't A Meal
Status: pending · Platform: ugc · v1
Sources (3)
- Strategy Brief (Jul 20 → Aug 2): "The every night meal that stops the snacking" — weightloss's only winner this cycle; chronic-snacker pain-point framing, consistent with @mondocancook's 2-cycle-running cheat-meal winner.
- Graduation Learnings: "The every night meal that stops the snacking" (Problem → Solution, Bold Claim, Direct to Camera) — "just one bowl keeps me so full and satisfied I'm not even reaching for snacks anymore."
- Strategy Brief kill list: macro stat is a proof beat, never the opening claim (0-for-4 across formats).
Context (6)
- Angle: Chronic-snacker pain point — you swap real meals for snacks to "save calories," then graze all afternoon; immi is the bowl that eats like a meal for snack calories. Second-person, not confessional.
- Channel tag: ugc-creator
- Priority: high — reproduces this cycle's most reproducible winning shape (snacker pain-point → macro proof); the exact opener concept graduated at $37 CPP.
- Research signal: Strategy Brief Jul 20 → Aug 2 (weightloss chronic-snacker framing is the account's best 2-cycle angle).
- Template used: Template 1 (Angle-Driven / Problem → Solution UGC)
- Runtime: ~33s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:03] Creator (40s, real home kitchen) holds up a sad little snack bar next to an empty bowl, unimpressed straight to camera | "a snack isn't a meal" | "You keep swapping real meals for snacks to 'save calories' — then you're starving by three." |
| [0:03-0:06] Sweeps the bar aside, tears open a yellow immi Black Garlic packet into the bowl | (no text) | "Try this instead. It cooks in five minutes." |
| [0:06-0:11] Hot water pour, noodles bloom, steam rises, quick stir | (no text) | "This bowl has the protein of a full meal — and the calories of a snack." |
| [0:11-0:16] Chopstick noodle pull, glossy broth, tight close-up | "28g protein · 12g fiber · 350 cal" | "Twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories. Not a shake. Not a bar. Actual ramen." |
| [0:16-0:22] Big bite, eyes-close reaction, audible slurp, sets chopsticks down | (no text) | "And the broth is rich and savory — the kind you want to drink to the bottom. It holds you for hours." |
| [0:22-0:28] Creator relaxed, tips the bowl toward camera | "lower carb · keeps you full" | "So you stop grazing all afternoon and actually eat something that keeps you full." |
| [0:28-0:33] End card: flavor lineup / packet front | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's called immi. Grab it at Target, Whole Foods, Sprouts, CVS, or immieats.com." |
❌ Reject
🔄 Revise
097-002 — I Could Eat This Every Day
Status: pending · Platform: ugc · v1
Sources (2)
- Strategy Brief (Jul 20 → Aug 2): Social Proof was the cleanest angle of the cycle (50% hit rate). @theblonderunner's two-person talking-head cold-open ($48 CPP) — leading on the conviction line "I could eat these every day" beat the food-shot open, reproducing a people-first-over-product-first preference.
- Graduation Learnings: @theblonderunner "I Could Eat These Every Day" — two women at a home dining table, three immi packs + two prepared bowls, persistent "Ramen with 28 Grams Of Protein!" sticker.
Context (6)
- Angle: Two-person conviction + taste test at a home dining table (35-65+). People-first cold open on the conviction line; the meal-vs-snack payoff lands mid as the "why," taste reactions carry it. Demand capture.
- Channel tag: ugc-creator
- Priority: high — direct replication of this cycle's 50%-hit-rate Social Proof winner shape; two-person 35-65+ table matches the graduated cut exactly.
- Research signal: Strategy Brief Jul 20 → Aug 2 (Social Proof 50% hit rate; people-first cold-open beats food-shot).
- Template used: Template 4 (Winner Remix — people-first conviction cold-open)
- Runtime: ~27s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:03] Two women (50s) at a home dining table, one holding a yellow immi pack, both leaning in — cold open mid-conversation | "ramen with 28g protein" (small persistent sticker) | "Honestly? I could eat this every single day." |
| [0:03-0:07] Second woman lifts a chopstick noodle pull from a prepared bowl, turns it in the light | (no text) | "It looks just like regular ramen — but flip the pack over." |
| [0:07-0:12] Close on the pack back / macro badge, then back to both faces | "28g protein · 12g fiber · 350 cal" | "Protein of a whole meal. Calories of a snack. In a bowl of ramen." |
| [0:12-0:17] Both take a bite, broth sip, genuine reaction, nod to each other | (no text) | "Mmm — that broth is really good. Rich, savory, not fake-healthy at all." |
| [0:17-0:22] One woman gestures with the bowl, relaxed | (no text) | "This is the one you eat when you want ramen but don't want to feel gross after." |
| [0:22-0:27] End card: variety pack / flavor lineup | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's immi. Find it at Target, Whole Foods, Sprouts, CVS, or immieats.com." |
❌ Reject
🔄 Revise
097-003 — The 3PM Snack Lie
Status: pending · Platform: meta · v1
Sources (3)
- angles-used.md: "Still Full at 3pm" satiety-window demand-creation still approved (B12-79); Convenience Maximizer cluster (Audience Atlas) — desk/office occasion, distinct Meta audience from satiety/weightloss.
- performance-notes.md (Mar 17, LOCKED): 50/50 demand-gen split — enter through a PROBLEM the audience already has, immi not named in first 10s. "2pm energy crash / can't stop snacking" is a named demand-gen entry territory.
- Strategy Brief kill rule: macro content only as a mid-spot proof beat, never frame 1.
Context (6)
- Angle: Category reframe of the afternoon snack — your 3pm "little something" is 200 calories of nothing that leaves you hungry again; immi is the snack that's actually a meal. Polished hi-fi, second-person narrator, occasion-led. Demand gen (immi unnamed until the end card).
- Channel tag: hi-fi-video
- Priority: medium — genuinely different swing (occasion reframe, cinematic, demand-gen door) that hits the Convenience/desk cluster instead of satiety/weightloss, satisfying the 50/50 demand-gen split and Andromeda cluster diversity.
- Research signal: performance-notes.md demand-gen entry territory (2pm crash / can't-stop-snacking); Convenience Maximizer cluster white space.
- Template used: Template 1 (Angle-Driven / hi-fi Problem → Solution)
- Runtime: ~43s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:03] Tight polished overhead: a work desk cluttered with a half-eaten granola bar, chip bag, cold coffee — clock reads 3:00 | "3:00 PM" | "It's three o'clock. And you're 'just having a little something.'" |
| [0:03-0:08] Slow push on the sad snacks; a hand reaches back in for another handful | (no text) | "The problem with a snack is it's two hundred calories of nothing — and twenty minutes later you're hungry again." |
| [0:08-0:13] Hard cut — clean kitchen, water pouring into a bowl, steam blooms, cinematic | (no text) | "So here's the swap. Same five minutes. Completely different afternoon." |
| [0:13-0:19] Cinematic noodle pull, glossy broth, garnish, slow-motion steam | (no text) | "This bowl has the protein of a real meal — with the calories of that snack you were about to eat." |
| [0:19-0:25] Macro line resolves on screen over the styled bowl | "28g protein · 12g fiber · 350 cal" | "Twenty-eight grams of protein. Twelve grams of fiber. Three hundred fifty calories. Lower carb." |
| [0:25-0:31] A person at the desk takes the first bite — eyes close, leans back, the slump visibly lifts | (no text) | "Rich, savory broth. Real noodle chew. The kind of bowl that actually holds you to dinner." |
| [0:31-0:37] Same desk, now calm — laptop open, finished bowl, focused | "no 4pm crash" | "No crash. No grazing. You just had lunch's better-looking cousin — at your desk." |
| [0:37-0:43] End card: flavor lineup / packet front | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's called immi. Find it at Target, Whole Foods, Sprouts, CVS, or immieats.com." |
Batch 97 generated Aug 20, 2026 8:22 AM PT · ce-agent. 3 video scripts on the "protein of a meal, calories of a snack" opener — one Problem→Solution snacker UGC (demand capture/gen), one two-person Social Proof taste test (demand capture), one hi-fi 3pm occasion reframe (demand gen). All land macros as a proof beat, not a headline. Awaiting Kevin/Michelle review.