Batch 94

• Arc: tool-reveal hook → the deficit problem → craveability → macro proof → satiety payoff → CTA
• Runtime: ~40s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Creator (F, 30s) holds an immi packet up to camera in her kitchen, mid-cook.	ramen on a deficit?	"This is one of my tools. I've been in a calorie deficit for a few months, and this is the one that keeps ramen on the table."
[0:04-0:10] She talks to camera while water heats behind her, gesturing at the packet.	(none)	"Because the hardest part of a deficit isn't the food you cut — it's staying full on less. Most low-cal stuff leaves you starving by three."
[0:10-0:19] Full craveability beat: broth poured dark and steaming, noodle pull, chili oil bead, she takes a real bite, eyes close, immediate second bite.	(none)	"This does not eat like diet food. The broth is deep and savory, real roasted garlic, and the noodles have actual chew. I look forward to it."
[0:19-0:27] She flips the packet to the nutrition panel, holds it steady.	28g protein · 12g fiber · 350 cal	"And it's twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories. That's a whole bowl of ramen that fits the number."
[0:27-0:34] Back to her, half-eaten bowl in hand, relaxed.	(none)	"The protein and fiber are why I'm actually full after, not white-knuckling it till dinner. A deficit stops feeling impossible when a real meal fits inside it."
[0:34-0:40] Stovetop 5-min timer → end card, product front/back, flavor lineup.	5 minutes · immieats.com	"Five minutes on the stove. It's immi — immieats.com, or grab it at Target, Whole Foods, Sprouts and CVS."

• Arc: craving-tension hook → the usual trade-off → craveability → macro twist → cheat-meal payoff → CTA
• Runtime: ~42s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Creator (M, 30s) lifts a steaming noodle pull with chopsticks, looks at camera like he's about to confess.	to cheat or not to cheat	"It's that hour of the night where you're deciding whether to cheat on your diet. Put the phone down — you don't have to."
[0:04-0:10] He sets the bowl down, talks to camera.	(none)	"Every cut runs into the same wall: the thing you're craving blows the whole day, so you either suffer or you cave. This is the workaround."
[0:10-0:20] Full craveability sequence: broth swirl, he adds shrimp and a halved soft egg, noodle twirl, big bite, audible reaction, goes back in.	(none)	"It's genuinely rich — savory broth, real garlic, noodles that actually hold up. I add some shrimp and an egg. This tastes like the meal I'd feel guilty about."
[0:20-0:29] He turns the variety pack to camera, points at the panel.	28g protein · 12g fiber · 350 cal	"Except it's twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories. That's the cheat meal that doesn't hit like one."
[0:29-0:35] Back to him eating, satisfied nod.	(none)	"So the craving's handled, the macros are handled, and tomorrow I'm not starting over. That's the whole trick."
[0:35-0:42] End card — flavor lineup, product front/back.	5 minutes · immieats.com	"Spicy beef, black garlic chicken, tom yum shrimp. Five minutes. It's immi — immieats.com, Target, Whole Foods, Sprouts and CVS."

• Arc: felt-problem open → why willpower loses → the fullness fix → craveability → macro/fiber proof → payoff → CTA
• Runtime: ~50s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Woman (F, 40s) standing at an open pantry at the end of the workday, staring in, not reaching for anything.	(none)	"Nobody blows their diet at dinner. They blow it right here — four in the afternoon, starving, willpower already spent."
[0:04-0:12] She closes the pantry, sits at the counter, talks to camera.	(none)	"That's the part diet advice never fixes. You can white-knuckle a low-calorie lunch, but if it left you empty, four o'clock always wins."
[0:12-0:23] Warm cut: pot on, packet in, broth going dark. Full craveability beat — steam, noodle lift, she sips first, then a bite, shoulders drop.	(none)	"So I stopped eating things that leave me hungry. This is deep and savory, garlic coming through, noodles with real chew — a proper bowl, not a sad little snack."
[0:23-0:33] Packet flipped to panel, held steady; on-screen fiber callout.	12g fiber · 28g protein · 350 cal	"And the reason it holds me isn't willpower — it's the fiber. Twelve grams, plus twenty-eight grams of protein, in three hundred fifty calories."
[0:33-0:42] Back to her, empty bowl, calm — a clock on the wall reads past 4.	(none)	"That's what carries me past the four o'clock wall. Full on less, without the crash that usually ends the whole day."
[0:42-0:50] Stovetop 5-min timer → end card, product front/back, flavor lineup.	5 minutes · immieats.com	"Five minutes to make. It's immi — immieats.com, or Target, Whole Foods, Sprouts and CVS."

• Arc: budget reveal → the tiny-portion problem → the full-bowl payoff → craveability → macro math → verdict → CTA
• Runtime: ~38s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Creator (F, late 20s) holds a full, garnished bowl up next to the packet, POV to camera.	350 cals??	"I had three hundred fifty calories left for the day and I got this entire bowl. Look at the size of it."
[0:04-0:10] Quick cut to a sad tiny "diet meal" on a plate, then back to the full immi bowl.	(none)	"When you're counting, three fifty usually buys you a snack you're mad about. Not a whole bowl of ramen with actual weight to it."
[0:10-0:19] Craveability beat: she lifts a heavy noodle pull, broth dripping, takes a real bite, reacts.	(none)	"And it's not bland — it's savory, rich, real chew. It feels like there's a lot of food here, because there is."
[0:19-0:27] She turns the packet, points at the panel.	28g protein · 12g fiber · 350 cal	"Twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories. Half my protein for the day in one bowl."
[0:27-0:33] She sets the empty bowl down, satisfied.	(none)	"Full, hit my protein, stayed in my calories. That's the whole game and it took five minutes."
[0:33-0:38] End card — flavor lineup, product front/back.	5 minutes · immieats.com	"It's immi. immieats.com, or Target, Whole Foods and Sprouts."

• Arc: post-workout occasion hook → shake-isn't-a-meal → craveability → macro proof → toss-the-shakes close → CTA
• Runtime: ~44s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Creator (M, 30s) just home from the gym — gym bag dropped, still in training clothes, straight to camera.	(none)	"You just crushed your workout and now you're starving. So what are you actually going to eat — another shake?"
[0:04-0:11] He side-eyes a shaker bottle on the counter, sets it back down.	(none)	"A shake isn't a meal. And I'm not undoing an hour of training with whatever's fastest and chalkiest."
[0:11-0:22] Full craveability beat: packet torn in, water in, broth going dark, noodle pull, he eats it, real reaction, second bite.	(none)	"So this is the post-lift meal now. Deep savory broth, roasted garlic, noodles with real chew — the bowl I actually look forward to on my last set."
[0:22-0:31] He flips the packet to the panel, holds it steady.	28g protein · 12g fiber · 350 cal	"Twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories, ready in five minutes. Add two eggs and you're past forty grams."
[0:31-0:38] Back to him, bowl in hand, full and satisfied.	(none)	"That's a meal that actually feeds the work. So toss the shakes and eat something that fills you up."
[0:38-0:44] End card — product front/back, flavor lineup.	5 minutes · immieats.com	"It's immi. Grab it at Target, Whole Foods, Sprouts, CVS, or immieats.com."

• Arc: shake-fatigue confession → the real cost → real-food reveal → craveability → macro proof → switch payoff → CTA
• Runtime: ~48s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Man (M, 40s) at the counter looks at a shaker bottle and a Tupperware of dry chicken, unimpressed. Direct address.	(none)	"Two shakes and a cold chicken breast a day. That's how I'd been hitting my protein for years. I was so sick of it."
[0:04-0:12] He pushes the shaker aside, talks to camera.	(none)	"Nobody who lifts actually enjoys chugging chalk and choking down dry meal-prep. You just do it because you think that's what hitting your numbers costs."
[0:12-0:24] Warm cut: pot on, packet in, broth darkening. Full craveability beat — steam, noodle lift, he takes a real bite, exhales, goes back in.	(none)	"It doesn't. This is a hot, savory bowl of ramen — deep broth, roasted garlic, real noodle chew. It's the first protein meal in years I actually want."
[0:24-0:34] He flips the packet, panel to camera, held steady.	28g protein · 12g fiber · 350 cal	"Twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories. Same protein as the shake, in a meal I don't have to force down."
[0:34-0:42] Back to him, bowl in hand, done.	(none)	"So the powder's staying in the cabinet. I'm hitting my protein with actual food now — and it's five minutes, not a chore."
[0:42-0:48] End card — product front/back, flavor lineup, retail logos.	5 minutes · immieats.com	"It's immi. Three million people, seven thousand stores. immieats.com, Target, Whole Foods, Sprouts and CVS."

• Arc: counterintuitive claim hook → the daily grind → the easy-volume fix → craveability → density proof → surplus payoff → CTA
• Runtime: ~46s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Creator (M, late 20s), gym build, to camera in the kitchen.	(none)	"The lifting is the easy part. The hard part of building muscle is eating enough, every single day, without hating your life."
[0:04-0:12] He gestures at a meal-prep spread, a little defeated.	(none)	"By meal four you're not hungry, you're just choking down protein to hit a number. That's where most people quit the bulk."
[0:12-0:23] Full craveability beat: packet in, broth going dark, he loads it with an egg, noodle pull, big bite, real reaction.	(none)	"So I stopped forcing it. This is a bowl I actually want — savory broth, real garlic, thick noodles with real chew. It goes down easy even when I'm full."
[0:23-0:33] He turns the packet, points at the panel.	28g protein · 12g fiber · 350 cal	"And it's dense where it counts — twenty-eight grams of protein in three hundred fifty calories, plus twelve grams of fiber. Add two eggs, it's over forty."
[0:33-0:40] Back to him, bowl gone, easy.	(none)	"That's a real chunk of the day's protein in a meal I looked forward to instead of dreaded. Eating enough stops being the hard part."
[0:40-0:46] End card — product front/back, flavor lineup.	5 minutes · immieats.com	"Five minutes. It's immi — immieats.com, or Target, Whole Foods, Sprouts and CVS."

• Arc: shortfall hook → the bad option → the real fix → craveability → macro/stack proof → close → CTA
• Runtime: ~38s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Creator (M/F, 30s) holds up a macro-tracker app — protein ring 40g short. It's 9pm.	40g to go	"Nine o'clock, tracked all day, and I'm still forty grams of protein short. Every lifter knows this exact screen."
[0:04-0:10] They set the phone down, glance at a shaker bottle, shake their head.	(none)	"And the only thing fast enough is another shake, which — at nine at night — no thank you. I want food."
[0:10-0:19] Craveability beat: packet in, broth steaming, an egg cracked in, noodle pull, real bite and reaction.	(none)	"So this is the closer. Savory, garlicky, real chew — and it's warm food, not a fourth shake choked down over the sink."
[0:19-0:28] They flip the packet, point at the panel.	28g protein · 12g fiber · 350 cal	"Twenty-eight grams of protein, twelve grams of fiber, three fifty calories. Crack an egg in and that forty-gram gap is gone."
[0:28-0:33] They set down the empty bowl, tracker now full.	goal hit	"Hit the number, actually enjoyed it, five minutes. That's the play."
[0:33-0:38] End card — flavor lineup, product front/back.	5 minutes · immieats.com	"It's immi. immieats.com, or Target, Whole Foods and Sprouts."

• Arc: symptom (nothing sounds good) → why everything fails → the one thing that lands → craveability → macro proof → finished-it payoff → CTA
• Runtime: ~48s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Woman (F, 40s) standing in front of an open fridge, scanning shelf after shelf, closing it. Phone-shot, unstyled.	(none)	"Anyone else on a GLP-1 where nothing sounds good anymore? Not that you're not hungry — everything just tastes like nothing."
[0:04-0:12] Same, she sits at the counter. Quick cuts of a yogurt, a bar, a shake — all pushed aside.	(none)	"Shakes taste like chalk now, everything sweet turns my stomach, and plain food is just… flat. So I end up eating basically nothing."
[0:12-0:24] Warm cut: pot on, packet in, broth going dark. Full craveability beat — steam, she sips the broth first, eyes close, then a noodle bite, real reaction.	(none)	"This is the one thing that still cuts through. The broth is deep and savory — actual roasted garlic, a little richness — bold enough that I can taste it. The noodles have real chew. I wanted the second bite."
[0:24-0:34] Packet flipped to panel, held steady.	28g protein · 12g fiber · 350 cal	"And it's not empty comfort — twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories in a bowl I can actually finish."
[0:34-0:42] Back to her, small bowl mostly gone, quiet relief.	(none)	"When almost nothing appeals to you, the one thing that does has to be worth it. This is the meal I finish on the days everything else tastes like cardboard."
[0:42-0:48] Stovetop 5-min timer → end card, product front/back, flavor lineup.	5 minutes · immieats.com	"Five minutes on the stove. It's immi — immieats.com, or Target, Whole Foods, Sprouts and CVS."

• Arc: fear open (losing muscle) → why it happens → the protein-density fix → craveability → macro proof → strength payoff → CTA
• Runtime: ~52s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Man (M, 50s) at the kitchen counter, direct address, steady.	(none)	"If you're on a GLP-1, here's the thing nobody flagged for me. Losing the weight was the plan. Losing the muscle with it was not."
[0:04-0:13] Same, he leans on the counter.	(none)	"Because when your appetite's gone, you don't just eat less food — you eat less protein. And your body starts pulling it from muscle to make up the difference. The scale looks great and you feel weaker."
[0:13-0:25] Warm cut: pot on, packet in, broth going dark. Full craveability beat — steam, noodle lift, he takes a real bite, small nod, goes back in.	(none)	"So every small meal has to carry real protein. This one does, and it's a meal I'll actually eat — deep savory broth, roasted garlic, noodles with proper chew. Not a shake I gag on."
[0:25-0:36] Packet flipped to the panel, held steady.	28g protein · 12g fiber · 350 cal	"Twenty-eight grams of protein and twelve grams of fiber in three hundred fifty calories. Even the half I finish on a bad day is a real dose of protein — not empty calories."
[0:36-0:45] Back to him, small bowl in hand, calm.	(none)	"That's the whole reason I keep it in the cabinet. I want the weight to come off. I want to keep what's holding me up while it does."
[0:45-0:52] Stovetop 5-min timer → end card, product front/back, retail logos.	5 minutes · immieats.com	"Five minutes. It's immi — three million people, seven thousand stores. immieats.com, Target, Whole Foods, Sprouts and CVS."

• Arc: symptom (running on empty) → the coffee-and-crumbs loop → the dense-fuel fix → craveability → macro proof → steady-energy payoff → CTA
• Runtime: ~46s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Woman (F, 40s) at a desk mid-afternoon, rubbing her eyes, half-empty coffee and an abandoned yogurt beside the laptop.	(none)	"On a GLP-1, my whole day used to be a coffee and half a yogurt. Then by three I'm shaky and useless and can't figure out why."
[0:04-0:11] She pushes the yogurt aside, talks to camera.	(none)	"It's not willpower. I'm just not hungry, so I forget to eat — and then I'm running on nothing and I crash."
[0:11-0:22] Warm cut: kettle on, packet in, broth going dark. Full craveability beat — steam, she sips first, exhales, then a noodle bite, shoulders drop.	(none)	"So now the one thing I make myself do is this. It's small, it's warm, and it's savory enough that I actually want it — deep broth, roasted garlic, real noodle chew. It goes down when nothing else will."
[0:22-0:32] Packet flipped to the panel, held steady.	28g protein · 12g fiber · 350 cal	"And it's real fuel, not just warm water — twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories in a bowl I can finish."
[0:32-0:40] Back to her, small bowl gone, visibly steadier, back at the laptop.	(none)	"That's the difference between crashing at three and actually making it through the afternoon. A tiny meal that's actually food."
[0:40-0:46] Stovetop 5-min timer → end card, product front/back, flavor lineup.	5 minutes · immieats.com	"Five minutes. It's immi — immieats.com, or Target, Whole Foods, Sprouts and CVS."

• Arc: niche question hook → problem restate → craveability → macro proof (mid-spot) → small-meal payoff → convenience → CTA
• Runtime: ~30s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Tight close-up: chopsticks lifting a noodle pull out of dark broth, steam moving. Creator (F, 40s) off-camera.	on a GLP-1?	"On a GLP-1 and struggling to hit your protein? Same. If you're eating less but you still need the protein, this is the fix."
[0:04-0:10] Creator to camera at the counter, small bowl in front of her.	(none)	"When you're only getting through a small meal, that small meal has to actually deliver. Most of what they tell you to eat doesn't."
[0:10-0:18] Craveability beat: broth swirl, chili oil bead, she takes a real bite, eyes close, second bite.	(none)	"And this one you'll want to finish — deep savory broth, real roasted garlic, noodles with proper chew. It eats like ramen because it is."
[0:18-0:24] She flips the packet to the panel.	28g protein · 12g fiber · 350 cal	"Twenty-eight grams of protein and twelve grams of fiber in just three hundred fifty calories — so even a small bowl hits your macros."
[0:24-0:30] Stovetop 5-min timer → end card, product front/back, flavor lineup.	5 minutes · immieats.com	"Five minutes to make. It's immi — immieats.com, or Target, Whole Foods, Sprouts and CVS."

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Batch QA Gate

Check	Result
Genuinely different creative concept per script	✅ 12 distinct doors, all fresh against B89/90/91's 34 GLP-1 doors
Distinct story arc per script (Michelle, Mar 26)	✅ no two scripts share an arc — see Arc line per script
Hook stops thumbs in <2s	✅ every open is an occasion, a symptom, a number, or a hard visual — none a slow build
Macro stat is a MID-SPOT beat, never frame 1	✅ all 12 — earliest macro beat is ~0:18 (094-012); every hook opens on problem/occasion/taste
Dedicated craveability scene (Kevin, Mar 22)	✅ all 12 — named sensory detail (savory broth, roasted garlic, real chew) + a real reaction moment
Direct-to-viewer, 1st/2nd person only (Michelle, Mar 26)	✅ no third-person character narration
GLP-1: symptom-door P→S only, ZERO listicles/mechanism lectures	✅ 094-009/010/011/012 — the 0-for-16 dead listicle shape avoided entirely
GLP-1: class only, no brand-name drugs	✅ "GLP-1" class only — no Ozempic/Wegovy/Mounjaro/Zepbound
No medical claims / drug endorsement / efficacy promise	✅ all symptom language is creator first-person experience; muscle/energy framed as habit + product attribute
No explicit weight-loss numbers / before-after (Meta policy)	✅ deficit + GLP-1 scripts stay on satiety, tools, macros — never a pounds claim
Specs locked	✅ 28g protein · 12g fiber · 17g net carbs · 350 cal · 5 minutes
No "keto" (say lower carb / net carbs)	✅
No gluten · no sodium · no heart-health claims	✅
No competitor callouts	✅
No price-oriented scripts	✅
Cups absent (cups creative paused)	✅ packets only
End card + spoken CTA on final row	✅ all 12
immieats.com domain + retail (Target, Whole Foods, Sprouts, CVS)	✅ all 12

• Theme split (per brief): 4 calorie deficit (094-001→004) · 4 gaining muscle (094-005→008) · 4 GLP-1 (094-009→012).
• Production mix: 8 × ugc-creator · 4 × hi-fi-video (094-003, -006, -010). Platforms: 10 × meta, 2 × tiktok (094-004, -008).
• Runtime spread: 30s–52s.
• Highest-confidence reproductions (make these first): 094-001 (graduated deficit winner), 094-002 (@mondocancook, biggest scaler), 094-005 (graduated post-workout winner), 094-012 (graduated GLP-1 winner).