Batch 91

• Arc: niche question hook → problem restated → craveability → macro proof → small-meal payoff → convenience → CTA
• Runtime: ~42s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Tight overhead of chopsticks lifting a thick noodle pull out of dark broth, steam moving. Creator (F, 40s) speaks off-camera.	(none)	"If you're on a GLP-1 and you're still nowhere near your protein by dinner — this is the bowl I'd hand you."
[0:04-0:10] Creator to camera at her kitchen counter, small bowl in front of her, maybe a third eaten.	(none)	"That's the part nobody warns you about. You're eating way less, but your body still wants the same protein it always did. And you only get a few real bites to deliver it."
[0:10-0:18] Slow macro: broth surface, chili oil beading, scallion dropped in. She lifts a spoonful, blows on it, sips. Eyes close for a beat.	(none)	"So it had better taste like something. This is deep and savory — actual roasted garlic, a little richness on the back end. Not the flat salty thing you're picturing."
[0:18-0:24] She twirls noodles, takes a real bite, chews. Audible. Small nod.	(none)	"And the noodles hold up. Real chew. It eats like ramen, because it is ramen."
[0:24-0:31] Cut to packet in hand, flip to nutrition panel. Clean product light.	28g protein · 12g fiber · 350 cal	"Twenty-eight grams of protein. Twelve grams of fiber. Three hundred fifty calories."
[0:31-0:36] Back to her small half-finished bowl, chopsticks resting.	(none)	"Which means the half I actually finish still does the job. That's the whole reason this works when you're eating small."
[0:36-0:42] Stovetop: water in, packet in, five-minute timer. Cut to product front/back end card.	5 minutes · immieats.com	"Five minutes on the stove. It's immi — immieats.com, or grab it at Target, Whole Foods and Sprouts."

• Arc: community question (social proof first) → the bad answers → the real answer → craveability → macro proof → CTA
• Runtime: ~52s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Phone screen held up to camera, scrolling a forum thread fast — blurred, unbranded, generic. Creator (F, 40s) behind it.	(none)	"Every single GLP-1 group I'm in asks the same question. 'What do you actually eat?'"
[0:04-0:11] She sets the phone down, talks to camera, arms folded.	(none)	"And the answers are always the same four things. A shake. A bar. Cottage cheese. Deli turkey out of the bag standing at the fridge."
[0:11-0:17] Quick unglamorous cuts — a shaker bottle, a wrapped bar on a counter, a fridge door open. Deliberately joyless lighting.	(none)	"None of that is a meal. That's damage control. And by day four you don't want to look at any of it."
[0:17-0:24] Hard cut to warm kitchen. Boiling water, packet torn, noodles going in, steam rising into good light.	(none)	"So here's my actual answer. Ramen. Five minutes, on the stove, like a normal person."
[0:24-0:33] Macro craveability sequence: broth swirl, noodle lift, she takes a real bite, exhales, goes straight back for the second.	(none)	"The broth is genuinely rich — savory, a little garlicky, the kind you keep sipping after the noodles are gone. It's the first thing in weeks I wanted a second bite of."
[0:33-0:41] Packet in hand, flip to panel.	28g protein · 12g fiber · 17g net carbs · 350 cal	"And it's twenty-eight grams of protein, twelve grams of fiber, three fifty calories. Lower carb than the stuff in the ramen aisle by a mile."
[0:41-0:47] Back to her, bowl in hand, relaxed now.	(none)	"So when somebody in the group asks what I eat — that. It's the only one of my answers that's actually food."
[0:47-0:52] End card, product front/back, flavor lineup.	immieats.com	"It's immi. immieats.com, or Target, Whole Foods, Sprouts and CVS."

• Arc: specific-moment symptom → escalation to skipping → first thing that worked → craveability → macro proof → CTA
• Runtime: ~58s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Creator (F, late 30s) sitting on the kitchen floor with her back against the cabinets, phone-shot, unstyled.	(none)	"Anyone else on a GLP-1 who just goes completely off food the week they move up a dose?"
[0:04-0:11] Same shot, she gestures at a full plate on the counter above her.	(none)	"That's my dinner up there. I made it, I looked at it, and I could not do it. Third night in a row."
[0:11-0:19] Quick cut sequence — plate scraped into the bin, fridge closed, kitchen light switched off.	(none)	"So I did what I always do that week. Nothing. I just skipped it. And then you're four days into eating basically air and you feel worse than the dose ever made you feel."
[0:19-0:26] Cut to next morning, better light. Kettle on, packet on the counter.	(none)	"My fix now is stupidly simple. Something warm, something small, something I don't have to chew my way through."
[0:26-0:36] Full craveability beat: broth poured, steam, noodle lift in close-up, she sips first, then a bite, shoulders visibly drop.	(none)	"The broth goes first. It's deep and savory and it settles everything down. Then the noodles — proper chew, nothing heavy sitting on you after. It's the one meal I finish on the bad weeks."
[0:36-0:44] Packet held to camera, flip to panel.	28g protein · 12g fiber · 350 cal	"And that small bowl is twenty-eight grams of protein and twelve grams of fiber in three hundred fifty calories."
[0:44-0:52] Back to her, empty bowl, small laugh.	(none)	"Which matters, because on those weeks that bowl is most of what I eat all day. Skipping was never the move. This is."
[0:52-0:58] Stovetop 5-min timer → end card product front/back.	5 minutes · immieats.com	"Five minutes. It's immi — immieats.com, or find it at Target, Whole Foods and Sprouts."

• Arc: number confrontation → the impossible math → product as the shortcut → craveability → macro proof lands the math → CTA
• Runtime: ~48s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Extreme close on a phone screen: a macro tracker ring, protein bar barely filled. Thumb hovers. It's 4:12pm.	(none)	"If you're on a GLP-1, you know this screen. Protein goal, one hundred grams. I have eaten twelve."
[0:04-0:11] Pull back — she's at a desk, half a yogurt open and abandoned next to the laptop.	(none)	"And I'm not being lazy about it. I'm just not hungry. I have maybe one real meal in me today and it has to carry the entire number."
[0:11-0:18] She opens the fridge, scans, closes it. Opens the pantry. Same.	(none)	"So you go looking, and everything is either eight grams of protein or something you'd need to eat three plates of. Neither of those helps me."
[0:18-0:28] Kitchen, warm light. Water boiling, packet in, noodles loosening. Then the craveability beat — broth close-up, chili oil, she lifts a bite and actually reacts, goes back in.	(none)	"This is what I keep in the cabinet for exactly this. It's ramen — savory, garlicky, rich enough that I want it, which at four in the afternoon is not nothing."
[0:28-0:37] Packet flipped, panel held steady in frame. On-screen math builds.	28g protein · 12g fiber · 350 cal	"One bowl: twenty-eight grams of protein. Twelve grams of fiber. Three hundred fifty calories."
[0:37-0:43] Back to the tracker ring — now visibly further along. Her hand sets the phone down.	12 → 40	"Add an egg and I'm past forty in one small bowl I could actually finish. That's the difference between hitting the number and giving up on it."
[0:43-0:48] End card — product front/back, flavor lineup.	5 minutes · immieats.com	"immi. Five minutes. immieats.com, Target, Whole Foods and Sprouts."

• Arc: sensory warmth first → the cold canon revealed → why it fails → macro proof → relief payoff → CTA
• Runtime: ~55s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:05] No dialogue for two beats — just sound. Broth poured into a bowl in slow motion, steam blooming, a hand curling around the warm rim. Then VO in.	(none)	"Okay. Real question for anyone on a GLP-1."
[0:05-0:12] Cut to a countertop lineup, shot cold and clinical: a shaker bottle, a yogurt cup, a protein bar, a stack of deli turkey.	(none)	"Why is every single thing they tell us to eat cold? Shake. Yogurt. Bar. Turkey out of the bag."
[0:12-0:19] Woman (F, 50s) at the counter, looking at the lineup with visible zero enthusiasm. Pushes the yogurt an inch away.	(none)	"When you already don't want food, cold food is the last thing you're going to want. It's the difference between eating something and just… not."
[0:19-0:30] Hard warm cut. Stovetop, five-minute timer, noodles going in. Full craveability sequence: broth surface, scallion, noodle pull, she sips, then bites, and there's a genuine reaction — the exhale, the second bite immediately.	(none)	"This is warm, and that changes everything. Deep savory broth, real noodle chew, roasted garlic coming through. I'm not talking myself into it. I want it."
[0:30-0:39] Packet held up, flipped to panel.	28g protein · 12g fiber · 17g net carbs · 350 cal	"And it's not a soft option — twenty-eight grams of protein, twelve grams of fiber, seventeen net carbs, three fifty calories."
[0:39-0:48] Back to her, most of the small bowl gone, hands around it.	(none)	"That's more protein than the shake I couldn't finish, in something I actually finished. Warm food is the whole trick. Nobody tells you that part."
[0:48-0:55] End card, product front/back + flavor lineup.	5 minutes · immieats.com	"It's immi. Five minutes on the stove. immieats.com, or Target, Whole Foods, Sprouts and CVS."

• Arc: direct challenge → reframe the real problem → enumerate the load → the one-decision fix → craveability → macro proof → payoff → CTA
• Runtime: ~92s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Woman (F, 40s) sitting at a kitchen table at the end of the day, coat still on, staring at nothing. Direct address.	(none)	"If you're on a GLP-1 and you're struggling — I'd bet money it's not the shot. It's six o'clock."
[0:04-0:13] Same shot, she drops her keys on the table.	(none)	"Because the medication part is a Tuesday morning thing. It takes ten seconds. It's every night after that nobody prepared you for."
[0:13-0:24] Quick montage, handheld: fridge open with random half-things in it, a phone with a delivery app scrolling, a pan going back in the cupboard unused.	(none)	"You're not hungry, but you know you have to eat. You need protein, but you can only get through a little. You're tired. And you're standing there running the whole calculation again — what will I actually finish, what's worth the effort, what won't sit wrong."
[0:24-0:33] She sits back down empty-handed. Beat of stillness.	(none)	"So most nights you don't decide. You just don't eat. And that's not a willpower problem — that's too many decisions at the worst hour of the day."
[0:33-0:42] Reset. Warm kitchen, next evening. She fills a pot, tears one packet, sets a five-minute timer. Simple, three moves.	5 minutes	"So I took the decision out. One packet. One pot. Five minutes. There's nothing to plan and nothing to portion."
[0:42-0:56] Extended craveability beat: water bubbling, noodles loosening, broth going dark, steam. She sips first — real reaction — then a full noodle bite, chews, nods to herself.	(none)	"And it's not sad food. The broth is genuinely deep — roasted garlic, savory, a little richness that keeps you sipping. The noodles have real chew, they don't turn to mush. It's the part of this I look forward to now."
[0:56-1:08] Packet flipped to nutrition panel, held steady. Then back to the small bowl, half gone.	28g protein · 12g fiber · 17g net carbs · 350 cal	"Twenty-eight grams of protein. Twelve grams of fiber. Seventeen net carbs, three hundred fifty calories. So even the half I get through is doing real work."
[1:08-1:22] She's at the table eating properly now, phone face-down, unhurried.	(none)	"That's the whole change. I didn't get more disciplined. I just stopped making dinner a decision I had to win every single night."
[1:22-1:32] End card — product front/back, flavor lineup, retail logos.	immieats.com	"It's immi. Three million people, seven thousand stores. immieats.com, or Target, Whole Foods, Sprouts and CVS."

• Arc: craving declaration → the assumption she'd have to quit → the bite → objection handled → macro proof as payoff → CTA
• Runtime: ~46s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Creator (F, 40s) already mid-bite over a steaming bowl, phone propped, casual. She swallows and looks up.	(none)	"I'm on a GLP-1 and I still want ramen. Sorry. That never went away."
[0:04-0:10] She goes back in for another twirl while talking, unbothered.	(none)	"Everybody acts like the appetite thing means you stop liking food. It doesn't. It means you like less food and you get pickier about what it is."
[0:10-0:22] Full craveability sequence: overhead noodle pull with steam, chili oil hitting the broth, soft egg halved into it, she takes the bite and audibly reacts, eyes close, immediate second bite.	(none)	"So this is what I picked. Look at it. The broth is dark and savory, there's real roasted garlic in there, and the noodles have actual chew — they don't dissolve. This is not diet ramen. This is ramen."
[0:22-0:30] She flips the packet toward camera, panel visible.	28g protein · 12g fiber · 350 cal	"And here's the part that makes it make sense for me. Twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories."
[0:30-0:38] Back to the bowl, now maybe half eaten, she pushes it away satisfied.	(none)	"I get through about that much, and that's a real meal's worth of protein sitting in there. Small appetite, whole macro. That's the trick."
[0:38-0:46] Stovetop 5-min shot → end card, product front/back, flavor lineup.	5 minutes · immieats.com	"Five minutes, three flavors. It's immi — immieats.com, or Target, Whole Foods and Sprouts."

• Arc: situational vignette → the two bad options → what she packed → craveability → macro proof → CTA
• Runtime: ~50s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:04] Hotel room, lamp light, suitcase open on the rack. Woman (F, 50s) sits on the edge of the bed still in work clothes, holding a room service menu.	(none)	"Nine at night, third hotel this month, and I'm on a GLP-1 — so this menu is useless to me."
[0:04-0:12] She flips a page, sets it down. Cuts to the lobby-shop shelf: bars, chips, a sad sandwich in plastic.	(none)	"Twenty-eight dollar burger I'll eat two bites of, or a protein bar from downstairs that's going to sit in my chest until midnight. Those are the options."
[0:12-0:19] Back in the room, she opens her suitcase and pulls a packet out from between folded clothes. Small, knowing look at camera.	(none)	"Which is why this now lives in my suitcase. It's flat, it weighs nothing, and every hotel room on earth has a kettle."
[0:19-0:31] Kettle boiling, packet torn into the room's bowl or mug-bowl, water in, five minutes. Then craveability: steam, broth going dark, noodle lift, she sips, and there's the reaction — the shoulders coming down after a long day.	5 minutes	"Five minutes and the room smells like actual food. The broth is deep and savory — garlicky, a little rich. After a day of airports that is genuinely the best part of my night."
[0:31-0:41] She flips the empty packet, panel to camera.	28g protein · 12g fiber · 350 cal	"And it's twenty-eight grams of protein, twelve grams of fiber, three fifty calories — which on a travel day is more protein than I'd managed all day up to that point."
[0:41-0:50] She's sitting cross-legged on the bed with the bowl, laptop shut. End card: product front/back, flavor lineup.	immieats.com	"Small appetite, small bowl, real meal. It's immi — immieats.com, or Target, Whole Foods, Sprouts and CVS."

• Arc: disclaimer/reveal hook → the origin → the unexpected arrivals → what they said → craveability → macro proof → CTA
• Runtime: ~105s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:05] Clean product shot on a warm table — three packets fanned out. Text lands hard on screen.	We didn't make this for GLP-1 users.	"We didn't make this for people on GLP-1s."
[0:05-0:15] Archive-feel B-roll: test kitchen, bowls lined up, noodles being pulled apart, hands taking notes.	(none)	"We made it because we love ramen and we were tired of the version in the aisle. Two years, a lot of bad batches, trying to get a noodle that still eats like a noodle."
[0:15-0:26] Cut to a wall of customer messages — real-feel text blocks, unbranded, scrolling slowly. Camera drifts across them.	(none)	"Then a few years in, the messages started changing. People telling us they were eating less than they ever had, and this was the one meal they could still finish."
[0:26-0:38] Close on individual message cards, held long enough to read. Paraphrased customer language on screen.	"on a GLP-1 and I need protein" / "the only thing I can finish"	"They weren't asking us for anything. They'd already worked it out themselves — small appetite, high protein, warm, five minutes. We just happened to have built it."
[0:38-0:48] Founder-adjacent hands, kitchen counter, packet being opened and poured into a pot. No face needed.	(none)	"So we went and looked at why. It's not complicated. It's what's in the packet."
[0:48-1:04] Full craveability sequence, best food photography in the batch: broth pour, steam, chili oil bloom, noodle lift with pull-back, soft egg, a real person taking a real bite and reacting.	(none)	"The broth is deep and savory — roasted garlic, a little richness that keeps you going back. The noodles hold real chew. It tastes like ramen you'd order, not ramen you'd settle for. That's the part that makes someone with no appetite actually finish it."
[1:04-1:18] Packet flipped, panel held steady, on-screen build.	28g protein · 12g fiber · 17g net carbs · 350 cal	"One packet: twenty-eight grams of protein. Twelve grams of fiber. Seventeen net carbs. Three hundred fifty calories. That's a whole meal's worth of protein in a bowl you can finish half of and still be ahead."
[1:18-1:32] Retail B-roll — shelf presence, a hand picking up a packet, checkout.	3M+ customers · 7,000+ stores	"Three million people eat this now. It's in seven thousand stores. A lot of them found it exactly the way you just did — somebody told them."
[1:32-1:45] End card, product front/back, flavor lineup, retail logos.	immieats.com	"It's immi. immieats.com, or Target, Whole Foods, Sprouts and CVS."

• Arc: customer problem in their words → founder direct reply → proof comparison → craveability → macro proof → honest limits → CTA
• Runtime: ~98s

Scene (timestamps)	On-Screen Text	Voiceover
[0:00-0:05] Founder direct to camera in the kitchen, holding his phone, reading off it. No preamble.	(none)	"'I'm on a GLP-1, I can barely eat, and everyone keeps telling me to get more protein.' We get some version of this email every week now."
[0:05-0:15] He puts the phone down, talks straight to camera.	(none)	"So here's the honest answer, from the guy who makes it. We didn't design this for that. But I understand exactly why it works, and I'd rather explain it than pretend we planned it."
[0:15-0:28] Cut to the ramen aisle — rows of standard instant packs, unglamorous fluorescent light.	(none)	"Instant ramen got built to be cheap and fast. Nobody was optimizing the protein, because nobody buying it for a dollar was asking. Which is fine — until you're someone who only gets one small meal in and every gram in that bowl has to count."
[0:28-0:42] Side-by-side proof comparison graphic builds on screen, left vs right, one row at a time. Founder VO over it.	Standard instant ramen vs immi — Protein: 8g / 28g · Fiber: 2g / 12g · Net carbs: 50g+ / 17g	"That's the whole difference. Eight grams of protein versus twenty-eight. Two grams of fiber versus twelve. Fifty-plus net carbs versus seventeen. Same five minutes, same bowl, same craving."
[0:42-0:56] He's cooking it himself — water, packet, timer. Then the craveability beat: broth close-up, steam, noodle pull, he eats it on camera, real reaction, goes back in.	5 minutes	"And it had to taste like the thing people actually want, or none of the rest of it matters. Deep savory broth, roasted garlic, noodles with real chew. We spent two years on the noodle alone — that was the hard part."
[0:56-1:08] Back to founder, bowl in hand, direct address.	28g protein · 12g fiber · 350 cal	"Twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories. If you're eating half of what you used to, half of this bowl still puts real protein in you."
[1:08-1:22] Founder, plain and unhurried. Slight shrug.	(none)	"I'm not going to tell you it fixes anything. It's ramen. It's just ramen that's worth the small amount of room you've got — and it's five minutes, which matters more than people admit on the days you're wiped out."
[1:22-1:38] End card — product front/back, flavor lineup, retail logos.	3M+ customers · 7,000+ stores · immieats.com	"Two of us left our corporate jobs to make this. Three million people eat it now, in seven thousand stores. It's immi — immieats.com, Target, Whole Foods, Sprouts and CVS."

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Batch QA Gate

Check	Result
Genuinely different creative concept per script	✅ 10 distinct doors, all new against the 23 in Batches 87/88/89/90
Ten distinct story arcs (Michelle, Mar 26)	✅ no two scripts share a structure — see Arc line per script
Hook stops thumbs in <2s	✅ every open is a direct GLP-1 callout, a symptom, or a hard visual
Macro stat is a MID-SPOT beat, never frame 1	✅ all 10 — earliest macro beat is 0:22 (091-007)
Zero niche-health listicles / mechanism lectures	✅ 0-for-15 execution avoided entirely
Dedicated craveability scene (Kevin, Mar 22)	✅ all 10, with named sensory detail + a real reaction moment
Direct-to-viewer, 1st/2nd person only	✅ no third-person character narration
Specs locked	✅ 28g protein · 12g fiber · 17g net carbs · 350 cal · 5 minutes
No "keto"	✅ "lower carb" / net carbs only
No gluten, sodium, or heart-health claims	✅
No medical claims / drug endorsement / efficacy promise	✅ all symptom language is creator first-person experience
No brand-name drugs	✅ class only ("GLP-1") — see Flag 1 for the optional swap
No competitor callouts	✅ 091-010's comparison is to unnamed "standard instant ramen"
No price-oriented scripts	✅ (091-008's "$28 burger" is the alternative's cost, not immi's)
Cups absent	✅ packets only, per the cups-paused hold
Talent 35-65	✅ all cuts written 35-55; 091-005 and 091-008 written for a 50s voice
End card + spoken CTA on final row	✅ all 10
immieats.com domain	✅ all 10

• Production mix: 4 × ugc-creator (091-001, -002, -003, -007) · 6 × hi-fi-video (091-004, -005, -006, -008, -009, -010).
• Runtime spread: 42s–105s. Six short-to-mid cuts in the proven GLP-1 mold (~42-58s), four long-form swings (92s–105s).
• If you only produce three: 091-001 (reproduces the graduated winner), 091-005 (sharpest new insight, inverted arc), 091-003 (most insider-legible callout). </content>

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