Batch 89
Status: ready_for_review · Triggered by: michelle · Brief: weight loss angle (6), GLP-1 angle (6)
089-001 — The Protein of a Meal, the Calories of a Snack
Status: pushed_to_notion by kevin at 7/22/2026, 7:12:17 AM · Platform: meta · v1 · link
Sources (3)
- angles-used.md: "Weight loss / summer body outcome" is a ✅ proven winner ("Your Summer Body's New Best Friend"); mechanism/outcome framing scales, explicit loss numbers are banned (performance-notes Mar 12).
- Calibration memory (2026-07-07): mechanism framings (macro-fit, calorie-deficit) act as solution/proof and scale; bare "lose weight" agitation dies. → lead the body on "protein of a meal, calories of a snack."
- Strategic Calibration (CLAUDE.md): outcome-based "keeps you full" is the strongest message tier (10% Motion hit rate vs 1% for "high protein").
Context (5)
- Angle: Weight-loss demand-capture via the satiety/deficit MECHANISM — a real bowl of ramen that fits a calorie deficit because it's protein-dense, not because it's tiny. Never names a weight number.
- Channel tag: assembly-video
- Priority: high — cleanest expression of the proven "Summer Body" mechanism lane using the sheet's calorie-deficit UGC clips; safest weight-loss execution under Meta policy.
- Research signal: "Weight loss / summer body" proven winner + 2026-07-07 mechanism-framing memory.
- Template used: Template 9 (Assembly Video) — Demand-Capture / mechanism lens
- Scene categories used: Evergreen Hooks, UGC Content, B-roll, Human Desires, Product/Packaging
- Scene count: 8
- Runtime: ~45s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:03] Video. Bold letters on paper: "Trying to lose weight?" | (none) | "If you're trying to lose weight, the hardest part isn't the gym. It's finding food that actually fills you up without blowing your whole day." |
| [0:03-0:09] Video. Creator pitching immi as ramen you can eat in a calorie deficit | (none) | "This is the one thing that stayed in my rotation the entire time — ramen you can actually eat in a calorie deficit." |
| [0:09-0:15] Video. Macro close ups of fully garnished ramen bowl | (none) | "And it does not taste like a compromise. Deep, savory broth, real springy noodles — the bowl you actually look forward to." |
| [0:15-0:20] Video. Macro close up of someone taking a satisfying bite | (none) | "One bite and it's obvious this isn't sad diet food." |
| [0:20-0:27] Video. Creator calling immi the protein of a whole meal and calories of a snack | (none) | "Here's the whole trick — it's got the protein of a whole meal and the calories of a snack." |
| [0:27-0:33] Video. Nutrition panel | 28g protein · 12g fiber · 350 cal | "Twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories. That's what keeps me full for hours instead of raiding the pantry at nine." |
| [0:33-0:38] Video. Looking in mirror feeling confident | (none) | "Turns out staying full is the thing that finally made it stick." |
| [0:38-0:46] Image. Product front/back | immieats.com | "immi. High quality ramen, twenty-eight grams of protein, ready in five minutes. Find it at Whole Foods, Sprouts, Target, and immieats.com." |
Tag:
089-002 — Starving by 3pm Is Why It Falls Apart
Status: pending · Platform: meta · v1
Sources (3)
- performance-notes.md (Mar 17, 2026): DEMAND-GEN — enter through a problem the viewer already has (the 3pm crash / snack-and-regret loop) before naming immi.
- performance-notes.md (Mar 22, 2026): every script needs a dedicated craveability scene — specific sensory detail + a real reaction moment.
- Purchase-trigger trend (Typeform): "Love ramen + want healthy" is the strongest, still-rising signal — permission to eat the comfort food is the hook.
Context (5)
- Angle: Weight-loss demand-GEN — opens on the under-eat-all-day → binge-all-evening loop (immi absent for the first beats), then reframes immi as the satisfying meal that breaks the loop. Distinct arc from 089-001 (problem-escalation, not mechanism pitch).
- Channel tag: assembly-video
- Priority: high — a true demand-gen open (would stop someone who's never heard of immi), balancing the batch's capture-side edits.
- Research signal: Demand Gen vs Capture (50/50 rule) + "always hungry / can't stop snacking → satiety revelation" entry territory.
- Template used: Template 9 (Assembly Video) — Demand-Gen / problem-first lens
- Scene categories used: Human Desires, B-roll, UGC Content, Product/Packaging
- Scene count: 8
- Runtime: ~47s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Person eating junk food at a table alone. Looking guilty and insecure | (none) | "The reason most diets fall apart? You starve yourself all day, so by three o'clock you grab whatever's fast — and hate yourself an hour later." |
| [0:04-0:09] Video. Person on couch feeling sluggish and lazy | (none) | "Under-eat, crash, overeat, repeat. I ran that loop for years and blamed my willpower." |
| [0:09-0:15] Video. Person reacting pleasantly to the smell of the ramen | (none) | "What actually broke it was a bowl of ramen, of all things." |
| [0:15-0:21] Video. Macro close up of someone slurping up noodles | (none) | "Warm, savory, real chew — a meal that genuinely satisfies instead of leaving me hunting for more." |
| [0:21-0:28] Video. Creator calling immi her go-to tool for staying in a calorie deficit | (none) | "It became my go-to for staying in a deficit without white-knuckling my way to dinner." |
| [0:28-0:34] Video. Nutrition panel | 28g protein · 12g fiber · 350 cal | "Twenty-eight grams of protein and twelve grams of fiber in three hundred fifty calories — that's what actually holds me over." |
| [0:34-0:39] Video. Looking in mirror feeling confident | (none) | "Fewer crashes, fewer three-o'clock regrets. That's the whole difference." |
| [0:39-0:47] Video. Flavor lineup | immieats.com | "immi. Three flavors, twenty-eight grams of protein, ready in five minutes. Whole Foods, Sprouts, Target, and immieats.com." |
❌ Reject
🔄 Revise
089-003 — Lean Out Without Losing the Muscle
Status: pushed_to_notion by kevin at 7/22/2026, 7:12:10 AM · Platform: meta · v1 · link
Sources (3)
- angles-used.md: "Post-workout (gym, not running)" flagged as a fresh occasion distinct from the retired runner-recovery angle.
- Strategic Calibration: lead with the STACK (protein + fiber); protein preserves muscle while leaning out — outcome framing, not a weight number.
- performance-notes.md (Mar 22): dedicated craveability scene mandatory even in fitness angles.
Context (5)
- Angle: Weight-loss via the gym cluster — the mistake is cutting so hard you shrink instead of getting stronger; immi is the post-workout meal that keeps protein high while leaning out. Uses the gym footage no other edit touches.
- Channel tag: assembly-video
- Priority: medium-high — opens a distinct persona (active weight-management) and a distinct scene set (gym cluster) for Andromeda diversity.
- Research signal: "Post-workout (gym)" fresh-occasion target + protein-stack calibration.
- Template used: Template 9 (Assembly Video) — Demand-Capture / active lens
- Scene categories used: Evergreen Hooks, Human Desires, UGC Content, B-roll, Product/Packaging
- Scene count: 8
- Runtime: ~44s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:03] Video. Bold letters on paper: "Trying to get in shape?" | (none) | "Trying to get in shape? Then don't make my old mistake — cutting so hard you lose the muscle you worked for." |
| [0:03-0:08] Video. Person doing weighted squats at the gym | (none) | "You put in the work under the bar." |
| [0:08-0:12] Video. Person doing pull ups at the gym | (none) | "But if you're not hitting your protein, you're just shrinking — not getting stronger." |
| [0:12-0:18] Video. Cheers gesture with immi bowl as post-workout meal | (none) | "So this is my post-workout meal now, no shaker bottle required." |
| [0:18-0:24] Video. Macro close up of ramen loading onto spoon | (none) | "Warm, savory ramen that tastes like a reward, not a punishment — the part I actually look forward to after a session." |
| [0:24-0:31] Video. Holding immi pack tilted to camera to highlight 28g protein callout | 28g protein · 12g fiber | "Twenty-eight grams of protein and twelve grams of fiber, so I stay full and hold onto muscle while I lean out." |
| [0:31-0:36] Video. Looking in mirror feeling confident | (none) | "Leaner, but still strong. That was always the actual goal." |
| [0:36-0:44] Image. Product front/back | immieats.com | "immi. Twenty-eight grams of protein, ready in five minutes. Whole Foods, Sprouts, Target, and immieats.com." |
Tag:
089-004 — Cutting Carbs Without Cutting Flavor
Status: pushed_to_notion by kevin at 7/22/2026, 7:12:06 AM · Platform: meta · v1 · link
Sources (3)
- Purchase-trigger trend (Typeform): "Low carb" is declining as a LEAD claim but still a real objection-handler — pair it with taste so cutting carbs stops feeling like a sacrifice.
- unknown: Sheet UGC set "Cutting Carbs Without Cutting Flavor" — footage purpose-built for this framing.
- Rule: "lower carb," never "keto" (immi reformulated, no longer keto — memory 2026-05-04).
Context (5)
- Angle: Weight-loss via the "I cut carbs and thought comfort food was over" objection — immi is lower carb AND still craveable. Taste-first arc, uses the dedicated Cutting-Carbs UGC clips + the 17-net-carb aisle reveal.
- Channel tag: assembly-video
- Priority: medium-high — handles the durable low-carb objection through taste (the conversion driver) rather than a spec dump.
- Research signal: low-carb trend as objection-handler + taste-drives-conversion calibration (Feb 22).
- Template used: Template 9 (Assembly Video) — Demand-Capture / taste-first lens
- Scene categories used: UGC Content, B-roll, Human Desires, Product/Packaging
- Scene count: 8
- Runtime: ~46s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Red-haired creator spooning immi broth from a white bowl calling out it actually satisfies your hunger — Cutting Carbs Without Cutting Flavor / b7a09ac8f | (none) | "I cut my carbs to lose weight and figured comfort food was completely off the table. Then I found this." |
| [0:04-0:10] Video. Overhead white bowl of immi noodles topped with scallions and grated cheese — Cutting Carbs Without Cutting Flavor / b7a09ac8f | (none) | "Real ramen — glossy noodles, savory broth — but built to fit the way I'm eating now." |
| [0:10-0:15] Video. Macro close ups of fully garnished ramen bowl | (none) | "It looks and tastes like the exact thing I thought I had to give up." |
| [0:15-0:21] Video. Watch-your-carbs aisle reveal with 17 net carbs callout | 17g net carbs | "Lower carb — seventeen net carbs — so it actually fits without wrecking my whole day." |
| [0:21-0:27] Video. Holding immi pack tilted to camera to highlight 28g protein callout | 28g protein · 12g fiber | "And twenty-eight grams of protein with twelve grams of fiber keep me full for hours." |
| [0:27-0:32] Video. Person pleasantly reacting to immi's noodles | (none) | "That was the moment cutting carbs stopped feeling like a sacrifice." |
| [0:32-0:37] Video. Person on immi's website ordering ramen | (none) | "Now it's just dinner I look forward to — so I keep a box on hand." |
| [0:37-0:45] Image. Flavor lineup | immieats.com | "immi. Lower carb, twenty-eight grams of protein, ready in five minutes. Whole Foods, Sprouts, Target, and immieats.com." |
Tag:
089-005 — We Built the Ramen We Could Stay On Track With
Status: pushed_to_notion by kevin at 7/22/2026, 7:12:26 AM · Platform: meta · v1 · link
Sources (3)
- performance-notes.md: founder origin story (long + short "200 Recipes") is ✅ proven / long-running staple; spec-light emotional open, macros as mid proof.
- Michelle rule (Mar 25): founders described as "corporate jobs," not tech/finance/specific industry.
- Michelle rule (Mar 26): vary arcs — this is the batch's founder-story arc (hook → founder → product → craveability → CTA).
Context (5)
- Angle: Weight-loss through the founder lens — two founders who wanted comfort food AND to stay in shape, so they spent two years building a protein-dense ramen. Trust/origin arc; the only edit in the batch using the Kevins + R&D footage.
- Channel tag: assembly-video
- Priority: medium — founder trust is proven and gives the weight-loss angle a demand-gen, brand-building door distinct from the UGC edits.
- Research signal: founder origin proven-winner status + "200 recipes" staple.
- Template used: Template 9 (Assembly Video) — Founder / Demand-Gen lens
- Scene categories used: Evergreen Hooks, Kevins, Kevin's R&D for 1st Recipe, B-roll, Retail Stores, Product/Packaging
- Scene count: 8
- Runtime: ~46s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:03] Video. Bold letters on paper: "Trying to lose weight?" | (none) | "If you're trying to lose weight but you still love comfort food, we built this for you — specifically." |
| [0:03-0:09] Image. Kevins posing together, smiling | (none) | "We're the two guys behind immi. We left our corporate jobs because we were tired of choosing between the ramen we loved and staying in shape." |
| [0:09-0:15] Video. Kevins testing different noodle prototypes | (none) | "It took us two years and two hundred recipes to get a noodle with real protein that still tastes like actual ramen." |
| [0:15-0:22] Video. Macro close up of ramen loading onto spoon | (none) | "Deep, savory broth. Springy noodles. The bowl you crave at the end of a long day." |
| [0:22-0:28] Video. Nutrition panel | 28g protein · 12g fiber · 350 cal | "But twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories — so it keeps you full instead of hungry an hour later." |
| [0:28-0:33] Video. Kevin holding immi in front of Whole Foods | (none) | "It's the meal that kept us on track without ever feeling like a diet." |
| [0:33-0:38] Video. Person grabbing immi off shelves | (none) | "And now three million households reach for it too." |
| [0:38-0:46] Image. Product front/back | immieats.com | "immi. Twenty-eight grams of protein, ready in five minutes. Whole Foods, Sprouts, Target, and immieats.com." |
Tag:
089-006 — Everyone Kept Saying the Same Thing About This Ramen
Status: pushed_to_notion by kevin at 7/22/2026, 7:12:35 AM · Platform: meta · v1 · link
Sources (3)
- Michelle rule (Mar 25): "UGC review compilations are good… spoken review of macros, lower net carbs, and lifestyle convenience — keep doing this." Review comps carry their own audio.
- unknown: Sheet has multiple calorie-deficit / summer-body UGC review clips — purpose-built for a stacked-testimonial cut.
- Meta CPM insight: creative variety × audience access — a review-comp structure is a distinct format vs the batch's problem/founder cuts.
Context (5)
- Angle: Weight-loss review COMPILATION — stacks real creators making the calorie-deficit / summer-body / satiety claim back-to-back, then a food-hero + macro proof. Social-proof-first arc (distinct from every other edit).
- Channel tag: assembly-video
- Priority: medium-high — Michelle explicitly asked for these; highest-velocity assembly format and a proven social-proof structure.
- Research signal: Michelle "UGC review compilations are good" (Mar 25) + weight-loss proven angle.
- Template used: Template 9 (Assembly Video) — Social-Proof / review-comp lens
- Scene categories used: UGC Content, B-roll, Human Desires, Product/Packaging
- Scene count: 8
- Runtime: ~45s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Creator taste-testing immi as summer-body-goal ramen on a calorie deficit | (none) | "'Ramen that fits my summer-body goals.' I did not believe that either." |
| [0:04-0:09] Video. Creator pitching immi as ramen you can eat in a calorie deficit | (none) | "'You can actually eat it in a calorie deficit.'" |
| [0:09-0:14] Video. Creator calling immi the protein of a whole meal and calories of a snack | (none) | "'The protein of a whole meal, the calories of a snack.'" |
| [0:14-0:20] Video. Creator doing a noodle pull from an immi bowl with a calorie-deficit caption on screen | (none) | "And then you see it — this is not sad diet food." |
| [0:20-0:26] Video. Macro close up of someone taking a satisfying bite | (none) | "Warm, savory, real chew. It genuinely satisfies." |
| [0:26-0:32] Video. Holding immi pack tilted to camera to highlight 28g protein callout | 28g protein · 12g fiber | "Twenty-eight grams of protein and twelve grams of fiber — that's why everybody stays full." |
| [0:32-0:37] Video. Person on immi's website ordering ramen | (none) | "So I stopped scrolling and ordered a box." |
| [0:37-0:45] Video. Flavor lineup | immieats.com | "immi. Twenty-eight grams of protein, ready in five minutes. Whole Foods, Sprouts, Target, and immieats.com." |
Tag:
089-007 — Hitting Your Protein When Your Appetite Is Gone
Status: pending · Platform: meta · v1
Sources (3)
- Sheet: "Video. Whiteboard hook writing struggling to hit your macros on a GLP-1" + "Video. Creator GLP-1 small-meal bite with on-screen small meal caption" — immi's own GLP-1 footage; VO stays on the protein-density mechanism, never the medication.
- Batch 87/88 precedent (pending Kevin review): symptom/problem-led open, macro slam as mid-spot proof, medication never named.
- Strategic Calibration: lead with the stack; protein-density in a palatable format is the GLP-1 job-to-be-done.
Context (5)
- Angle: GLP-1 demand-capture on the MACRO-GAP door — a few bites in you're full, but your body still needs the protein, so every small meal has to pull its weight. Distinct from 87/88 doors (strength-fear, heavy-food, anhedonia, supplement-rejection, hedonic).
- Channel tag: assembly-video
- Priority: high — most direct expression of the persona's #1 job, and it activates the sheet's two purpose-shot GLP-1 clips.
- Research signal: GLP-1 macro-shortfall job-to-be-done + Batch 87/88 symptom-led-open pattern.
- Template used: Template 9 (Assembly Video) — Demand-Capture / mechanism lens
- Scene categories used: UGC Content, B-roll, Human Desires, Product/Packaging
- Scene count: 7
- Runtime: ~42s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Whiteboard hook writing struggling to hit your macros on a GLP-1 | (none) | "Since my appetite changed, hitting my protein feels almost impossible. I'm full after a few bites — but my body still needs it." |
| [0:04-0:10] Video. Creator GLP-1 small-meal bite with on-screen small meal caption | (none) | "So every small meal has to actually pull its weight now. That's exactly where this changed things for me." |
| [0:10-0:16] Video. Macro close up of ramen loading onto spoon | (none) | "A small, warm bowl of ramen — savory broth, soft noodles that go down easy even on the off days." |
| [0:16-0:23] Video. Holding immi pack tilted to camera to highlight 28g protein callout | 28g protein · 12g fiber | "Twenty-eight grams of protein and twelve grams of fiber in one small bowl — a whole day's worth of struggle, handled in one meal." |
| [0:23-0:29] Video. Person pleasantly reacting to immi's broth | (none) | "And it's gentle — warm and soothing, not heavy or greasy at all." |
| [0:29-0:34] Video. immi packet thrown into frame, person catches it and smiles at camera | (none) | "Honestly it's the easiest protein I get in all day." |
| [0:34-0:42] Image. Product front/back | immieats.com | "immi. Twenty-eight grams of protein in warm, high quality ramen, ready in five minutes. Whole Foods, Sprouts, Target, and immieats.com." |
❌ Reject
🔄 Revise
089-008 — Too Tired to Cook, Too Empty to Skip It
Status: pending · Platform: meta · v1
Sources (3)
- unknown: Sheet UGC set "Craving Comfort After a Long Day" — drained-on-couch → warm bowl footage, ideal for the after-work small-appetite reality.
- performance-notes.md (Mar 17): health-angle scripts must be taste-led/comforting, not clinical.
- Demand-gen entry territory: "too tired to cook / would rather starve" reframed as a small-appetite evening.
Context (5)
- Angle: GLP-1 demand-GEN via the after-work small-appetite evening — running on nothing, barely hungry, a full meal feels impossible; immi is the warm bowl that goes down easy. Opens on exhaustion (immi absent early). Uses the Craving-Comfort clip set exclusively.
- Channel tag: assembly-video
- Priority: high — a genuine demand-gen open for the cluster and a cohesive single-set cut; complements 089-007's capture-side pitch.
- Research signal: GLP-1 tolerability/comfort theme + "too tired to cook" entry territory.
- Template used: Template 9 (Assembly Video) — Demand-Gen / comfort lens
- Scene categories used: Human Desires, UGC Content, Product/Packaging
- Scene count: 8
- Runtime: ~48s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Woman coming home from work | (none) | "Some nights I get home running on nothing — but I'm barely hungry, and cooking a whole meal feels completely impossible." |
| [0:04-0:09] Video. Creator in a white tank and jeans slouched sideways on a grey couch looking drained — Craving Comfort After a Long Day / b5a00ccbf | (none) | "Since my appetite changed, this is most evenings. Too tired to cook, too empty to just skip it." |
| [0:09-0:15] Video. Hand holding a yellow Tom Yum Shrimp immi pack over an open shipping box against a brick wall — Craving Comfort After a Long Day / b5a00ccbf | (none) | "So I keep these on hand for exactly these nights." |
| [0:15-0:22] Video. Creator slurping a long pull of noodles from a black and yellow bowl with red chopsticks — Craving Comfort After a Long Day / b5a00ccbf | (none) | "Five minutes, and it's a warm, savory bowl that actually goes down easy." |
| [0:22-0:28] Video. Yellow-rimmed bowl of shrimp ramen with red chopsticks on a wood table — Craving Comfort After a Long Day / b5a00ccbf | (none) | "Gentle on my stomach, comforting — the first thing all day that doesn't feel like too much." |
| [0:28-0:35] Video. Nutrition panel | 28g protein · 12g fiber · lower carb | "And even this small a bowl carries twenty-eight grams of protein and twelve grams of fiber — so I end the day steadier, not emptier." |
| [0:35-0:41] Video. Creator with bangs and space buns lifting noodles from a glass bowl at a marble counter — Craving Comfort After a Long Day / b5a00ccbf | (none) | "It's the easiest warm meal on the hardest days." |
| [0:41-0:49] Image. Flavor lineup | immieats.com | "immi. Warm, high quality ramen, twenty-eight grams of protein, ready in five minutes. Whole Foods, Sprouts, Target, and immieats.com." |
❌ Reject
🔄 Revise
089-009 — The Grocery Aisle Was Depressing
Status: pending · Platform: meta · v1
Sources (3)
- Sheet: "Video. Watch-your-carbs aisle reveal with 17 net carbs callout" + "Video. POV walking through grocery aisles" — carb-aware shopping footage.
- angles-used.md: carb-aware / lower-carb permission is a live cluster; GLP-1 users frequently manage carbs + appetite together.
- Rule: "lower carb," never keto; never claim low sodium (avoids the "…less sodium" macro-hold clips).
Context (5)
- Angle: GLP-1 demand-capture on the CARB-AWARE door — watching carbs and appetite at once makes the aisle joyless (junk or nothing that fits); immi is the ramen that finally fits both. Uses the aisle/retail footage no other GLP-1 edit uses.
- Channel tag: assembly-video
- Priority: medium-high — a distinct shopping-occasion entry and scene set; carb + small-appetite framing broadens the cluster.
- Research signal: carb-aware cluster + GLP-1 small-meal reality.
- Template used: Template 9 (Assembly Video) — Demand-Capture / occasion lens
- Scene categories used: UGC Content, Retail Stores, B-roll, Product/Packaging
- Scene count: 8
- Runtime: ~46s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Watch-your-carbs aisle reveal with 17 net carbs callout | 17g net carbs | "If you're watching your carbs and your appetite at the same time, the grocery aisle is depressing. Everything's either junk or joyless." |
| [0:04-0:10] Video. POV walking through grocery aisles | (none) | "I'd walk right past the ramen every time — too many carbs, no real protein, nothing that fit how I eat now." |
| [0:10-0:16] Video. Person grabbing immi off shelves | (none) | "Then I found the one that actually works." |
| [0:16-0:23] Video. Macro close ups of fully garnished ramen bowl | (none) | "Real ramen — deep broth, springy noodles — but lower carb and built around protein." |
| [0:23-0:29] Video. Nutrition panel | 28g protein · 12g fiber · 350 cal | "Twenty-eight grams of protein, twelve grams of fiber, three hundred fifty calories — and lower carb." |
| [0:29-0:35] Video. Creator GLP-1 small-meal bite with on-screen small meal caption | (none) | "So even a small bowl fits my carbs and finally gets me some protein." |
| [0:35-0:41] Video. Person pleasantly reacting to immi's noodles | (none) | "And it tastes like the exact ramen I thought I had to give up." |
| [0:41-0:49] Image. Product front/back | immieats.com | "immi. Lower carb, twenty-eight grams of protein, ready in five minutes. Whole Foods, Sprouts, Target, and immieats.com." |
❌ Reject
🔄 Revise
089-010 — Try Choking Down Eight Eggs on a Tiny Appetite
Status: pending · Platform: meta · v1
Sources (3)
- Sheet: "Video. Creator framing immi as easier than choking down eight eggs for protein" + "Video. Creator pairing immi with two eggs to reach 40 grams of protein per meal."
- performance-notes.md (Feb 22): inoculation "Not a protein bar, not a supplement. Ramen." for supplement-expectation audiences.
- GLP-1 persona: chewing fatigue / texture aversion makes "just eat more protein" advice unrealistic — easy protein is the win.
Context (5)
- Angle: GLP-1 demand-capture on the EASY-PROTEIN door — the "just get more protein" advice is a joke when you can barely eat; immi (plus an egg if you want) makes 40g effortless. Comparison/relief framing distinct from 89-007's macro-gap and the Craving-Comfort cut.
- Channel tag: assembly-video
- Priority: medium-high — reframes the persona's most-hated advice into a relief moment; ports the exact "easier than eight eggs" clip.
- Research signal: GLP-1 "failed alternatives" (chewing fatigue) + easy-protein reframe.
- Template used: Template 9 (Assembly Video) — Demand-Capture / comparison lens
- Scene categories used: UGC Content, B-roll, Human Desires, Product/Packaging
- Scene count: 7
- Runtime: ~43s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Creator framing immi as easier than choking down eight eggs for protein | (none) | "When you can barely eat, everyone tells you to just get more protein. Sure — try choking down eight eggs on a tiny appetite." |
| [0:04-0:10] Video. Person rummaging through immi packets | (none) | "So I stopped forcing it. Now I reach for one of these instead." |
| [0:10-0:16] Video. Creator pairing immi with two eggs to reach 40 grams of protein per meal | (none) | "One small bowl — and if I want a little more, I add an egg. Forty grams of protein, easy." |
| [0:16-0:23] Video. Macro close up of someone taking a satisfying bite | (none) | "And it's warm and savory — something I actually want, not one more thing I'm forcing down." |
| [0:23-0:29] Video. Creator calling immi the protein of a whole meal and calories of a snack | 28g protein · 350 cal | "The protein of a whole meal, the calories of a snack — twenty-eight grams in three hundred fifty calories." |
| [0:29-0:35] Video. Creator GLP-1 small-meal bite with on-screen small meal caption | (none) | "It fits the small meals I can actually finish. Not a bar, not a shake — ramen." |
| [0:35-0:43] Image. Flavor lineup | immieats.com | "immi. Twenty-eight grams of protein, ready in five minutes. Whole Foods, Sprouts, Target, and immieats.com." |
❌ Reject
🔄 Revise
089-011 — The First Thing to Fall Off When You Eat Less
Status: pushed_to_notion by kevin at 7/22/2026, 7:13:16 AM · Platform: meta · v1 · link
Sources (3)
- Sheet: "Video. Bold letters on paper: 'Struggling to hit your fiber goals?'" + "Video. Creator sipping immi broth while talking about hitting fiber goals."
- Strategic Calibration: "Fiber is the next protein" — 43% DV, under-messaged; eating far less means fiber quietly collapses.
- performance-notes.md (Mar 17): keep it comforting, not clinical — no medical/treatment claims about digestion.
Context (5)
- Angle: GLP-1 demand-GEN on the FIBER door — when you eat a lot less, fiber is the first thing to disappear and you feel it; immi delivers 12g in one small, gentle bowl. Fiber-led entry no 87/88 GLP-1 script used. No treatment claim.
- Channel tag: assembly-video
- Priority: medium-high — activates immi's fiber moat inside the GLP-1 cluster (undertapped stack), and it's a fresh emotional door.
- Research signal: "Fiber is the next protein" calibration + GLP-1 reduced-intake reality.
- Template used: Template 9 (Assembly Video) — Demand-Gen / fiber lens
- Scene categories used: Evergreen Hooks, Human Desires, UGC Content, B-roll, Product/Packaging
- Scene count: 8
- Runtime: ~46s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Bold letters on paper: "Struggling to hit your fiber goals?" | (none) | "When you're eating a lot less, one thing quietly falls off a cliff — your fiber." |
| [0:04-0:10] Video. Person on couch, holding stomach in pain | (none) | "And your body lets you know. I felt sluggish and just off, and couldn't figure out why." |
| [0:10-0:16] Video. Creator sipping immi broth while talking about hitting fiber goals | (none) | "Turns out even a small meal can help — if it's actually built with fiber in the first place." |
| [0:16-0:23] Video. Macro close up of broth filling up spoon | (none) | "This is a warm, savory bowl of ramen — soothing, and easy to get down when nothing else sounds good." |
| [0:23-0:29] Video. Nutrition panel | 12g fiber · 28g protein | "But it's carrying twelve grams of fiber and twenty-eight grams of protein in one small bowl." |
| [0:29-0:35] Video. Person pleasantly reacting to immi's broth | (none) | "Gentle, warm, and it feels good going down — not heavy at all." |
| [0:35-0:41] Video. immi packet thrown into frame, person catches it and smiles at camera | (none) | "Now it's the easiest way I keep my fiber up on a small appetite." |
| [0:41-0:49] Image. Product front/back | immieats.com | "immi. Twelve grams of fiber, twenty-eight grams of protein, ready in five minutes. Whole Foods, Sprouts, Target, and immieats.com." |
Tag:
089-012 — Why Everyone on a Smaller Appetite Recommends This
Status: pushed_to_notion by kevin at 7/22/2026, 7:13:08 AM · Platform: meta · v1 · link
Sources (3)
- Michelle rule (Mar 25): "UGC review compilations are good… keep doing this." Review comps carry their own audio.
- Sheet review clips: "…perfect high-protein meal," "…350 cals 28g protein" caption stack, "…doesn't taste like a healthy alternative (I Haven't Had Instant Ramen In 3 Years)."
- unknown: Avoids the "…and less sodium" macro-hold clips (no sodium claim) and the "doctor said stop" clip (internal ban).
Context (5)
- Angle: GLP-1 review COMPILATION — stacks real creators on the high-protein-you-can-finish and "doesn't taste like a healthy alternative" claims, then food-hero + macro proof. Social-proof-first arc; distinct format from the other five GLP-1 edits.
- Channel tag: assembly-video
- Priority: medium-high — Michelle-requested format, highest-velocity assembly, and a proven social-proof structure aimed at the cluster.
- Research signal: Michelle "review comps are good" + GLP-1 high-protein-palatable job-to-be-done.
- Template used: Template 9 (Assembly Video) — Social-Proof / review-comp lens
- Scene categories used: UGC Content, B-roll, Product/Packaging
- Scene count: 8
- Runtime: ~46s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Creator GLP-1 small-meal bite with on-screen small meal caption | (none) | "Everyone on a smaller appetite kept recommending the same ramen. So here's why." |
| [0:04-0:10] Video. Creator in a striped tee eats noodles under a persistent 350 calories 28g protein 12g fiber 0g sugar caption stack — 015-video-9x16-v1 / c8af7f967 | 350 cal · 28g protein · 12g fiber · 0g sugar | "'Three hundred fifty calories, twenty-eight grams of protein, twelve grams of fiber' — in a bowl you can actually finish." |
| [0:10-0:15] Video. Creator eating immi and calling it the perfect high-protein meal | (none) | "'The perfect high-protein meal when you can't eat much.'" |
| [0:15-0:21] Video. Close-up chopstick noodle-pull from an immi bowl with on-screen caption IMMI RAMEN 350 CALS 28G OF PROTEIN — 350 Cals 28g Protein The Macros Are Insane / c3f658e4b | (none) | "And it genuinely looks like ramen you'd want — small appetite or not." |
| [0:21-0:27] Video. Person pleasantly reacting to immi's broth | (none) | "Warm, savory, gentle — it goes down easy on the hard days." |
| [0:27-0:33] Video. Creator sips the broth first then lifts the noodles, shocked it doesn't taste like a healthy alternative — I Haven't Had Instant Ramen In 3 Years / c942ccf96 | (none) | "'It doesn't taste like a healthy alternative.' That's the part that gets everyone." |
| [0:33-0:39] Video. Person on immi's website ordering ramen | (none) | "So I ordered a box to keep on hand for the days I can barely eat." |
| [0:39-0:47] Image. Flavor lineup | immieats.com | "immi. Twenty-eight grams of protein in warm, high quality ramen, ready in five minutes. Whole Foods, Sprouts, Target, and immieats.com." |
Tag: