Batch 88
Status: ready_for_review · Triggered by: kevin · Brief: glp1
088-001 — Nothing Sounds Good Anymore
Status: pending · Platform: meta · v1
Sources (3)
- Audience Atlas — GLP-1 User: job-to-be-hired is a "palatable lunch they can actually finish"; failed alternatives include "skipping meals" and taste-aversion to shakes; lead with "the feeling of relief ('I can actually finish this')." The anhedonia-of-eating ("nothing sounds good") is the untouched emotional entry to that relief.
- Strategy Brief (May 25–Jun 7): the graduated GLP-1 winner opened on a problem, not a macro/listicle; "symptom-led converts where education-led died." → open on the flat "nothing sounds good" kitchen moment.
- performance-notes.md (Mar 17, 2026): every health-angle script must carry a dedicated taste scene — "people with health issues still want to eat delicious food."
Context (6)
- Angle: For the reduced-appetite reality where food lost its *appeal* — eating became a joyless chore and half of every plate goes in the trash — immi is the first warm thing that actually sounds good again. Problem-first demand-gen; the medication is never named (self-identify from "since my appetite changed"). Distinct from 087-001 (strength-loss fear) and 087-002 (heavy food is intolerable): this door is desire/joy, not fear or physical heaviness.
- Channel tag: ugc-creator
- Priority: high — the demand-gen half; opens on a relatable symptom (the winning open), and the joy-of-eating angle is a genuinely fresh entry into the highest-volume untapped cluster.
- Research signal: GLP-1 User persona (relief/"can actually finish") + Strategy Brief symptom-led-open finding.
- Template used: Template 1 (Angle-Driven Script Generator) — Demand-Gen lens
- Runtime: ~75s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:03] She stands at an open fridge, scans the shelves, then closes it without taking anything. Flat, tired expression. | "Nothing sounds good anymore." | "Ever since my appetite changed, this is the part nobody warned me about. I'll open the fridge, look at everything in it… and nothing sounds good." |
| [0:03-0:11] She scrapes a barely-touched plate into the trash and sits back down at an empty table. | (none) | "Food used to be something I looked forward to. Now most days it just feels like a task I keep failing. A few bites in and I'm done — half of it goes in the trash." |
| [0:11-0:20] Cabinet open — she passes a protein bar and a shaker bottle, hand hovers, pulls back. None of it appeals. | (none) | "And the 'healthy' stuff everyone hands you — the bars, the shakes — those sound the worst of all. I still need to eat. I just want it to feel like food again." |
| [0:20-0:30] Kettle pours boiling water into an immi bowl; she sets a 5-minute timer; steam curls up; a small flicker of interest crosses her face. | "Ready in 5 minutes" | "So when a warm bowl of ramen actually sounded good for the first time in weeks, I didn't argue with it. Five minutes. That's it." |
| [0:30-0:44] Close, slow: chopsticks lift glossy noodles from a deep, dark broth; she takes a slow first sip, eyes close, shoulders drop, a quiet "mm." | (none) | "The broth is deep and savory — the kind you actually want to finish. The noodles have that real, springy chew. First bite, my eyes closed. For the first time in a long time, eating felt good instead of like a chore." |
| [0:44-0:55] Overhead of the full bowl; clean macro callout fades in. | "28g protein · 12g fiber · lower carb" | "And underneath all that comfort — twenty-eight grams of protein, twelve grams of fiber, lower carb. High quality ingredients, not a supplement. So even a small bowl actually does something for me." |
| [0:55-1:05] She finishes the bowl — genuinely finishes it — sets down the chopsticks, and a small, real smile. | (none) | "I finished the whole thing. I honestly can't tell you the last time I said that. It's the one meal I actually look forward to now." |
| [1:05-1:15] immi flavor lineup; tasteful retail logos; end card. | "immieats.com" | "immi. High quality ramen, twenty-eight grams of protein, ready in five minutes. Three million households — and shelves at Whole Foods, Sprouts, and Target. Find it at immieats.com." |
❌ Reject
🔄 Revise
088-002 — The Protein I Couldn't Keep Down
Status: pending · Platform: meta · v1
Sources (3)
- Audience Atlas — GLP-1 User, "Pre-immi failed alternatives": protein shakes ("most report nausea or taste-aversion to whey/casein"), protein bars ("too dense, often nauseating"), chicken-breast meal prep ("texture aversion + chewing fatigue"). This is the single richest untapped vein — the protein-supplement REJECTION, which neither 087 script spined on.
- Strategy Brief (May 11–May 24): "Stitch Nausea graduated by opening on a symptom (mid-bowl nausea)… symptom-led converts where education-led died." → open on the shaker-grimace symptom, not a claim.
- performance-notes.md (Feb 22, 2026): inoculation line "Not a protein bar, not a supplement. Ramen." for supplement-expectation audiences.
Context (6)
- Angle: The GLP-1 protein-seeker who tried to do it "right" — shakes, bars, chicken prep — and whose body physically rejected all of it (nausea, chalk, chewing fatigue), then found the protein finally goes down as warm, comforting ramen. Symptom-led demand-capture; medication never named. Distinct from both 087 scripts: the spine is supplement/tolerance FAILURE, not strength fear or meal-heaviness.
- Channel tag: ugc-creator
- Priority: high — directly ports the mechanism the persona page and the graduated GLP-1 winner both point to (protein density in a palatable format), through the freshest available emotional door (the shake/bar rejection).
- Research signal: GLP-1 User persona "failed alternatives" list + Strategy Brief symptom-led-open finding.
- Template used: Template 1 (Angle-Driven Script Generator) — Demand-Capture lens
- Runtime: ~65s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:03] She takes a sip from a protein shaker, grimaces hard, sets it down half-full and slides it away. | "My body was done with protein shakes." | "I need protein more than ever right now. And my body picked the worst possible time to start rejecting every way I know how to get it." |
| [0:03-0:12] A row of shakes and bars on the counter; she pushes them aside one by one; a faint queasy look. | (none) | "The shakes make me feel sick before I finish them. The bars sit like a brick. Chicken and rice — I can't chew through it anymore. Everyone says 'just get your protein,' like it's easy. On me, none of it stays down." |
| [0:12-0:22] Kettle pours into an immi bowl; 5-minute timer set; warm steam rising; she watches, a little skeptical. | "Ready in 5 minutes" | "So I was pretty sure warm ramen would be one more thing I couldn't finish. I made it anyway. Five minutes." |
| [0:22-0:36] Close, slow: soft noodles lifted from a rich, clean broth; she takes a slow spoonful, pauses, then a real, surprised "oh — that's good," and goes back for another. | (none) | "The broth is warm and savory — soothing, not heavy at all. The noodles are soft and easy to get down. And it actually tastes like something I want, not something I'm forcing down. A few bites in, I realized I wasn't fighting it." |
| [0:36-0:48] Overhead of the bowl; clean macro callout fades in. | "28g protein · 12g fiber · lower carb" | "That's the part that got me. Twenty-eight grams of protein. Twelve grams of fiber. Lower carb. Not a shake, not a bar — actual food, made with high quality ingredients. The protein I'd been failing to get, in the one thing that finally went down easy." |
| [0:48-0:57] She sets the empty bowl down, wraps her hands around it, and lets out a relieved little laugh. | (none) | "For the first time in weeks I actually hit my protein without dreading it. Turns out it didn't have to be a shake." |
| [0:57-1:07] immi flavor lineup; tasteful retail logos; end card. | "immieats.com" | "immi. Twenty-eight grams of protein in warm, high quality ramen, ready in five minutes. Three million households — find it at Whole Foods, Sprouts, Target, and immieats.com." |
❌ Reject
🔄 Revise
088-003 — If I Only Eat a Little, It's Going to Be Good
Status: pending · Platform: meta · v1
Sources (3)
- Strategy Brief (Jun 22–Jul 5 + May 25–Jun 7): reaction/TASTE-first cold opens graduate ("Eat ramen to hit your summer body goals," the Social Proof reaction winners); the enforced hook rule is "creator bite or taste reaction in frame 1, no macro stat or curiosity-gap opener." → frame 1 is the bite + audible reaction.
- Audience Atlas — GLP-1 User: "Lead with… the unbothered palatability"; the reduced-appetite reality means small portions — reframed here hedonically (make the small meal genuinely delicious), deliberately AWAY from the dead "every bite has to count" density logic (rejected 4×).
- performance-notes.md (Mar 22, 2026): every script needs a dedicated craveability scene — specific sensory detail + a real reaction moment. This script is craveability-forward by design (hi-fi).
Context (6)
- Angle: For the person who's adapted to eating small and made it a standard — small meals should be genuinely *delicious*, not sad diet food — immi is the small bowl worth reaching for. Taste-first, hedonic/quality entry (not efficiency/density, not fear). Demand-capture; medication never named. Distinct from 088-001 (problem-first anhedonia) and 088-002 (supplement rejection): this one has no problem framing at all — it's pleasure/standards, opening on the bite.
- Channel tag: hi-fi-video
- Priority: medium-high — the batch's channel + structure diversity swing (hi-fi, taste-first frame-1 hook vs. the two problem/symptom-led UGC cuts); craveability is exactly what hi-fi does best, and the taste-reaction open is a currently-graduating pattern.
- Research signal: Strategy Brief taste-reaction-cold-open winners + enforced frame-1 hook rule.
- Template used: Template 1 (Angle-Driven Script Generator) — Demand-Capture / taste-first lens
- Runtime: ~60s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:03] Extreme close — chopsticks lift a glossy noodle nest; she takes the first bite, an audible "mmm," eyes close. Then she looks to camera. | "If I only eat a little, it's going to be delicious." | "I don't eat much these days. So I made one rule: if I'm only having a small bowl, it is going to be genuinely delicious. No sad diet food." |
| [0:03-0:12] Craveability build: slow-mo broth pour, curling steam, a slow noodle pull, chili-oil sheen, deep rich color. | (none) | "This is what changed my mind about small meals. Look at that broth — deep, glossy, savory. Real chew on the noodles. This is not health food that tastes like a punishment." |
| [0:12-0:22] She sits, unhurried, takes a slow spoonful of broth, a small satisfied exhale, savoring it. | (none) | "I take my time with it now. A few slow spoonfuls, and it feels like actual comfort — warm, savory, the kind of bowl you'd order at a restaurant. Small doesn't have to mean joyless." |
| [0:22-0:34] Overhead of the full styled bowl; clean macro callout fades in. | "28g protein · 12g fiber · lower carb" | "And here's what makes it easy to keep reaching for. Even this little bowl is carrying twenty-eight grams of protein, twelve grams of fiber, lower carb — high quality ingredients, ready in five minutes. So a small meal still leaves me steady, not empty." |
| [0:34-0:45] She sets the bowl down content, wraps both hands around it, a genuine smile — looks like herself again. | (none) | "I stopped apologizing for eating small. I just stopped eating boring. This is the one I actually crave." |
| [0:45-0:55] Second-bite beat; warm kitchen light; another slow, satisfied taste. | (none) | "Honestly? It's the best part of my day now." |
| [0:55-1:05] immi flavor lineup; tasteful retail logos; end card. | "immieats.com" | "immi. Warm, high quality ramen — twenty-eight grams of protein, ready in five minutes. Three million households, and shelves at Whole Foods, Sprouts, and Target. immieats.com." |