Batch 87
Status: ready_for_review · Triggered by: kevin · Brief: GLP-1
087-001 — Losing More Than Weight
Status: pending · Platform: meta · v1
Sources (4)
- Calibration memory (2026-07-07 weight-loss LP framing): mechanism framings (macro-fit, protein) act as solution/proof and SCALE, while bare "lose weight" / drug-name hooks die → lead with the strength/protein mechanism, never the medication.
- performance-notes.md (Mar 3, 2026): "GLP-1 saturated — need genuinely fresh execution or new signal before retrying." All 4 prior attempts used the "dense meal / every bite counts" execution; muscle/strength-loss fear is an untouched entry point.
- Signal theme — GLP-1 Era Satiety: rapid appetite suppression's most-discussed downside in this era is lean-mass / strength loss, not the weight itself. (Theme carried from the Signal Trackers; wiki file not reachable this session to pull a verbatim.)
- performance-notes.md (Mar 17, 2026): every health-angle script must carry a dedicated taste scene — "people with health issues still want to eat delicious food."
Context (6)
- Angle: The reduced-appetite audience's real fear isn't the fat — it's losing strength/muscle while they shrink. Problem-first demand-gen; protein is the quiet reassurance, and the medication is never named (viewer self-identifies from "when your appetite just leaves").
- Channel tag: ugc-creator
- Priority: high — first-ever entry on the muscle/strength-loss fear (all 4 prior GLP scripts were the "dense meal" execution that Kevin rejected); this is the fresh execution the performance-note demands.
- Research signal: 2026-07-07 mechanism-framing memory + Mar 3 "GLP-1 needs genuinely fresh execution" note.
- Template used: Template 1 (Angle-Driven Script Generator) — Demand-Gen lens
- Runtime: ~75s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:03] Tight on her hands straining to twist open a jar lid — grip fails, she quietly sets it down on the counter | "Nobody warned me about this part." | "Everyone's focused on the number going down. Nobody warned me what else would go down with it." |
| [0:03-0:11] She reaches the top of a short flight of stairs, a little winded, and glances at her own arms | (none) | "I was eating a fraction of what I used to. And somewhere in there I stopped losing fat and started losing… me. My strength. My energy. The stairs got longer." |
| [0:11-0:21] Fridge open — she stares at a lonely plain chicken breast and a half-used tub of protein powder, unimpressed | (none) | "Turns out, when your appetite just leaves, the little you do eat has to actually carry protein — or your body starts taking it from your muscle. But I could not stomach another dry chicken breast. And one more chalky shake and I'd lose it." |
| [0:21-0:31] Kettle pours boiling water into an immi bowl; she sets a 5-minute timer; soft steam rises | "Ready in 5 minutes" | "Then my sister handed me this. Ramen — of all things. Warm. Easy to get down on the days nothing else sounds good." |
| [0:31-0:44] Slow, close: chopsticks lift glossy noodles out of a deep, rich broth; she takes a slow first sip, eyes close, shoulders drop | (none) | "The broth is deep — the kind you actually want to finish. The noodles have that real chew. For the first time in weeks, food felt like comfort instead of a chore." |
| [0:44-0:54] Overhead of the full bowl; clean macro callout fades in | "28g protein · 12g fiber · lower carb" | "And under all that comfort — twenty-eight grams of protein, twelve grams of fiber, lower carb. Exactly what my body had been quietly begging for. In a bowl I could actually finish." |
| [0:54-1:04] Back on the stairs — steadier this time; a small, genuine smile | (none) | "I'm not just trying to get smaller anymore. I'm trying to stay strong while I do." |
| [1:04-1:14] immi flavor lineup; tasteful retail logos; end card | "immieats.com" | "immi. High quality ingredients, twenty-eight grams of protein, ready in five minutes. Three million households — and shelves at Whole Foods, Sprouts, and Target. Find it at immieats.com." |
❌ Reject
🔄 Revise
087-002 — The Days I Can Barely Eat
Status: pending · Platform: meta · v1
Sources (4)
- Signal theme — GLP-1 Era Satiety / reduced appetite: on suppressed appetite, heavy or greasy foods become intolerable and cooking a full meal feels like too much; the unmet need is something small, warm, and gentle that still delivers nutrition. (Theme from Signal Trackers; wiki not reachable this session for verbatim.)
- performance-notes.md (Mar 17, 2026): health-angle scripts must be taste-led, not clinical — "add scenes that focus on how delicious immi is."
- performance-notes.md (Mar 3, 2026): the rejected GLP execution was the density framing ("every meal has to work harder"). This script deliberately spines on tolerability/comfort (soothing, easy-to-finish) instead — a different execution.
- Calibration memory (immi social proof, corrected 2026-05-04): 3M+ households, 7,000+ retail (Whole Foods / Sprouts / Target / CVS).
Context (6)
- Angle: For the small-appetite reality — heavy food is impossible, skipping leaves you running on nothing — a gentle, warm, easy-to-finish bowl that still carries the stack. Sensory/comfort-led, product-aware (demand-capture). Distinct from 001's strength-loss fear and from the dead "dense meal" density framing.
- Channel tag: ugc-creator
- Priority: medium-high — the demand-capture half of the pair; enters the GLP audience through comfort/tolerability rather than fear, so the two scripts cover the cluster from opposite doors.
- Research signal: GLP-1 Era Satiety (appetite/tolerability) theme + Mar 17 taste-scene mandate.
- Template used: Template 1 (Angle-Driven Script Generator) — Demand-Capture lens
- Runtime: ~60s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:03] She sits down to a big, full dinner plate, looks at it for a beat, and quietly slides it a few inches away | "Some days, three bites is a full meal." | "There are days I can barely eat. Everything feels like too much before I even start." |
| [0:03-0:12] She opens a cabinet and the fridge — passes over heavy leftovers, a greasy takeout box — none of it sounds okay | (none) | "And on those days, the last thing I want is something heavy or greasy sitting in my stomach. But skipping it altogether just leaves me running on nothing." |
| [0:12-0:22] Kettle pour into an immi bowl; gentle steam; soft 5-minute timer set | "Ready in 5 minutes" | "So this is what I reach for. A small, warm bowl of immi. It's gentle — it goes down easy even when my appetite's barely there." |
| [0:22-0:35] Close and slow: soft noodles lifted from a warm, clean, savory broth; she takes a few unhurried spoonfuls, a small relieved exhale | (none) | "The broth is warm and soothing, not heavy at all. The noodles are soft and easy. Even a few slow spoonfuls feel like actual comfort — the first food all day that doesn't fight me." |
| [0:35-0:45] Overhead of the bowl; clean macro callout fades in | "28g protein · 12g fiber · lower carb" | "And even a small bowl is carrying real nutrition — twenty-eight grams of protein, twelve grams of fiber, lower carb. So even a little leaves me steadier, not emptier." |
| [0:45-0:53] She sets the bowl down, warms both hands around it, looks a little more like herself | (none) | "On the hard days, I don't need a feast. I just need something warm that's actually on my side." |
| [0:53-1:02] immi flavor lineup; tasteful retail logos; end card | "immieats.com" | "immi. Warm, high quality ramen with twenty-eight grams of protein, ready in five minutes. Three million households — and shelves at Whole Foods, Sprouts, and Target. immieats.com." |