Batch 83
Status: ready_for_review · Triggered by: michelle · Brief: 3 angles (kids/busy parent, doctor/noodles, nausea/bloat) from scene map; beat sheet varies per variant
083-001 — They Have No Idea It's Actually Good For Them
Status: pending · Platform: meta · v1
Sources (4)
- Graduation Learnings: "Wait Until the Kids Try It" (Parent) graduated $48.72 test → $57.93 scale — persistent sticker "They don't know it's high protein, high fiber ramen 🤫" over kid taste-tests
- Graduation Learnings: "POV: Your Lazy Meal Has 28g Of Protein" (Social Proof assembly) graduated $46.78 — kid/family reactions + macro reveal
- Strategy Brief (Apr 27→May 10): Social Proof creator-native is a winning lane; the parent "secret ingredient" reveal is native, not an "(ad)" cut
- performance-notes Mar 22 (Kevin): every script needs a dedicated craveability scene
Context (2)
- Angle: Busy-parent "secret sauce" — the kids devour it, they just don't know it's the high-protein/high-fiber bowl. Direct replication of the graduated "Wait Until the Kids Try It" mechanic.
- Channel tag: assembly-video
- Scene categories used: UGC Content, B-roll, Retail Stores, Product/Packaging
- Scene count: 8
- Priority: high — closest replica of a graduated winner ($48→$58 scale) on a proven parent occasion; native family reactions are the durable Social Proof treatment
- Research signal: "Wait Until the Kids Try It" + "POV: Your Lazy Meal Has 28g Protein" both graduated on parent/kid reaction footage
- Template used: Template 9 — Assembly Video Edit (Arc B: hook → secret reveal → kid proof → craveability → CTA)
- Runtime: ~34s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. On-screen parent caption they have no idea this ramen is actually good for them | (no text) | "I make this for my kids every week — and they have no idea it's actually good for them." |
| [0:04-0:09] Video. Mom drains immi noodles in a colander then her toddler in a red graphic tee takes a mid-bite reaction eating with a blue spoon | (no text) | "To them it's just ramen. The bowl they beg for on a weeknight." |
| [0:09-0:13] Video. Teen son eating ramen from a polka-dot bowl with a fork | (no text) | "Older one clears the bowl too — no negotiating, no leftovers." |
| [0:13-0:18] Video. Macro close ups of fully garnished ramen bowl | "28g protein · 12g fiber · 17g net carbs · 350 cal" | "Here's the part they don't know: 28 grams of protein, 12 grams of fiber, lower net carbs, 350 calories." |
| [0:18-0:22] Video. Macro close up of someone taking a satisfying bite | (no text) | "Rich broth, real noodle chew — it tastes like the ramen they'd ask for anyway." |
| [0:22-0:26] Video. Dropping ramen brick into boiling pot of water | (no text) | "And it's five minutes. Boil, wait, done — which is the only reason I can pull it off." |
| [0:26-0:31] Image. Customers posing with immi in Whole Foods's grocery aisle | (no text) | "Three million families already made the swap. Their kids don't know either." |
| [0:31-0:34] Image. Flavor lineup | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's called immi. Find it at Target, Whole Foods, Sprouts, CVS, and immieats.com." |
❌ Reject
🔄 Revise
083-002 — You Fed Everyone But Yourself
Status: pending · Platform: meta · v1
Sources (4)
- Graduation Learnings: @knapolih "It's official" (native) — tired-parent, "too tired to cook" — graduated both cycles, healthiest scaling profile in the watchlist
- Scene map UGC: "Stitch reaction to a busy parent forgetting to feed themselves" + "Stitch reaction to being too tired to cook and would rather starve"
- performance-notes (Mar 26 Michelle): vary arcs — this is problem-escalation, distinct from 001's secret-reveal
- performance-notes (Mar 22 Kevin): craveability scene mandatory
Context (2)
- Angle: The parent's OWN meal — you're too fried to cook after feeding everyone else, so you skip it; immi is the five-minute bowl that finally feeds *you*. Mirrors the @knapolih tired-parent native.
- Channel tag: assembly-video
- Scene categories used: UGC Content, Human Desires, B-roll, Product/Packaging
- Scene count: 9
- Priority: high — tired-parent native is the cleanest-scaling Social Proof recipe on file; the "forgot to feed myself" stitch footage is purpose-shot for exactly this
- Research signal: @knapolih native (tired-parent) graduated across two cycles; "too tired to cook" is the recurring winning register
- Template used: Template 9 — Assembly Video Edit (Arc E: hook → problem escalation → product → craveability → after-proof → CTA)
- Runtime: ~37s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Stitch reaction to a busy parent forgetting to feed themselves | (no text) | [stitch audio opens — busy parent admits they forgot to eat] "Yeah. This was me every single night." |
| [0:04-0:08] Video. Stitch reaction to being too tired to cook and would rather starve | (no text) | [stitch audio carries] "Too tired to actually cook, so I'd just... not eat. Or grab whatever." |
| [0:08-0:12] Video. Woman coming home from work | (no text) | "By the time everyone else is fed, there's nothing left in the tank to make yourself a real meal." |
| [0:12-0:16] Video. Removing ramen brick from packaging | (no text) | "So this became the answer — one packet, one bowl, no thinking required." |
| [0:16-0:20] Video. Garnishing bowl of ramen with toppings | (no text) | "Five minutes and it's a meal that actually holds me, not a handful of crackers standing at the counter." |
| [0:20-0:26] Video. Macro close ups of fully garnished ramen bowl | "28g protein · 12g fiber · 17g net carbs · 350 cal" | "28 grams of protein, 12 grams of fiber, lower net carbs, 350 calories — the stuff I never get when I'm running on empty." |
| [0:26-0:30] Video. Macro close up of someone slurping up noodles | (no text) | "And it's genuinely good — deep, savory broth, real chew. The first warm thing I've had all day." |
| [0:30-0:34] Video. Person working on laptop, takes a break to eat from immi ramen bowl | (no text) | "Now I actually stop and eat. Three million people keep a stash for exactly these nights." |
| [0:34-0:37] Image. Flavor lineup | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's immi. Target, Whole Foods, Sprouts, CVS, and immieats.com." |
❌ Reject
🔄 Revise
083-003 — The Lazy Weeknight Bowl With 28g Of Protein
Status: pending · Platform: meta · v1
Sources (4)
- Graduation Learnings: "POV: Your Lazy Meal Has 28g Of Protein" — UGC review compilation, graduated $46.78
- performance-notes (Mar 25 Michelle): "UGC review compilations are good — keep doing this"
- Strategy Brief: creator-native Social Proof is the winning lane; consensus of multiple creators reads native
- performance-notes (Mar 22 Kevin): craveability scene mandatory
Context (2)
- Angle: Weeknight "lazy meal" that quietly out-nutrition's everything else in the cabinet — a creator-review compilation that lets multiple voices carry the proof. Replicates the "POV: Your Lazy Meal" assembly.
- Channel tag: assembly-video
- Scene categories used: Human Desires, B-roll, UGC Content, Product/Packaging
- Scene count: 8
- Priority: medium — completes the parent trio with a review-compilation arc (Michelle green-lit these) distinct from 001 (secret-reveal) and 002 (escalation)
- Research signal: "POV: Your Lazy Meal Has 28g Protein" graduated on multi-creator review-compilation footage
- Template used: Template 9 — Assembly Video Edit (Arc A: POV hook → macro reveal → craveability → multi-review consensus → CTA)
- Runtime: ~33s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Person rummaging through immi packets | (no text) | "The laziest dinner in my kitchen also happens to be the one with 28 grams of protein." |
| [0:04-0:08] Video. Hero shot, panning into ramen packets onto table | (no text) | "No prep, no pan to wash, no meal to plan. One packet is the whole thing." |
| [0:08-0:13] Video. Macro close ups of fully garnished ramen bowl | "28g protein · 12g fiber · 17g net carbs · 350 cal" | "28 grams of protein, 12 grams of fiber, lower net carbs, 350 calories — from a five-minute bowl of ramen." |
| [0:13-0:17] Video. Macro close up of someone taking a satisfying bite | (no text) | "And it tastes like it should — rich broth, real noodle pull. This isn't a sad healthy swap." |
| [0:17-0:21] Video. Creator eating immi and calling it the perfect high-protein meal | (no text) | [creator audio carries — calls it the perfect high-protein meal] |
| [0:21-0:25] Video. Creator calling immi the protein of a whole meal and calories of a snack | (no text) | [creator audio carries — protein of a whole meal, calories of a snack] |
| [0:25-0:30] Video. Creator remarking on the heft of a forkful of immi noodles mid-mukbang | (no text) | [creator audio carries — reacts to the heft of the noodles] |
| [0:30-0:33] Image. Flavor lineup | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's immi. Target, Whole Foods, Sprouts, CVS, and immieats.com." |
❌ Reject
🔄 Revise
083-004 — It's Not Ramen — It's That Kind Of Ramen
Status: pending · Platform: meta · v1
Sources (4)
- Graduation Learnings: "TikTok Stitch Diabetes" graduated 6/29 ($45.70 test); "Stitch Nausea" ($45.73) — validation → mechanism → reframe stitch structure
- Scene map UGC: "Doctor-told-me-to-stop-eating-ramen blood sugar framing" + "Watch-your-carbs aisle reveal with 17 net carbs callout" (purpose-shot creator footage)
- Strategy Brief: Health & Nutrition problem-framed question ("In Need of Diabetic-Friendly Meals?" $51) is a validated dietary-niche lane
- Creator-latitude memory (2026-05-04): doctor-framed creator footage is compliance-permitted; kept to "watching your blood sugar / lower carb," no disease-treatment claim
Context (2)
- Angle: Blood-sugar permission reframe — you were told to give up ramen; the truth is it's the cheap stuff spiking you, not ramen itself. immi is the lower-carb version you can keep. Mirrors the graduated Stitch Diabetes/Nausea reframe.
- Channel tag: assembly-video
- Scene categories used: UGC Content, Kevin's R&D for 1st Recipe, B-roll, Human Desires, Product/Packaging
- Scene count: 8
- Priority: high — Stitch Diabetes just graduated; the doctor/blood-sugar creator footage exists and the brief explicitly asks for this angle; dietary-niche permission is a proven lane
- Research signal: "Stitch Diabetes" (grad 6/29) + "In Need of Diabetic-Friendly Meals?" ($51) — blood-sugar reframe converts
- Template used: Template 9 — Assembly Video Edit (Arc D: stitch hook → myth reframe → mechanism → craveability → CTA)
- Runtime: ~34s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:05] Video. Doctor-told-me-to-stop-eating-ramen blood sugar framing | (no text) | [creator audio opens — told to stop eating ramen for blood sugar] "Hold on — before you give up ramen for good, hear this." |
| [0:05-0:09] Image. Nutritional labels of traditional instant ramen | (no text) | "It's usually not ramen that's the problem. It's the cheap stuff — refined noodles, almost no fiber." |
| [0:09-0:14] Video. Watch-your-carbs aisle reveal with 17 net carbs callout | "17g net carbs" | "This one's built different. 17 grams of net carbs, and 12 grams of fiber to slow it all down." |
| [0:14-0:18] Video. Nutrition panel | "28g protein · 12g fiber" | "Flip it over — 28 grams of protein, 12 grams of fiber. The stuff the cheap bowl never had." |
| [0:18-0:23] Video. Macro close ups of fully garnished ramen bowl | (no text) | "So you're not choking down a substitute. It's a real bowl of ramen that fits how you eat now." |
| [0:23-0:27] Video. Person pleasantly reacting to immi's broth | (no text) | "Deep, savory broth, proper noodle chew — the comfort you thought you had to quit." |
| [0:27-0:31] Video. Panned video showing immi on shelves | (no text) | "Three million people stopped giving it up and started eating this instead." |
| [0:31-0:34] Image. Flavor lineup | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's immi. Target, Whole Foods, Sprouts, CVS, and immieats.com." |
❌ Reject
🔄 Revise
083-005 — Stop Blaming Ramen
Status: pending · Platform: meta · v1
Sources (4)
- Strategy Brief (Apr 27→May 10): "Founder Reacts to Complaint" is the cleanest scaling template ($76→$66, CVR improved at scale) — brief explicitly asks to "commission more KLee-direct-to-camera variants with different complaint anchors"
- Ledger: "P→S works when hook is founder POV or visual proof, not lifestyle scenario" — founder-on-camera under P→S is the durable pattern
- Scene map Evergreen: "Kevin behind kitchen counter yelling 'Stop! Stop eating cheap instant ramen.'" — founder pattern-interrupt
- performance-notes (Mar 26 Michelle): founders = "left their corporate jobs," not tech/finance
Context (2)
- Angle: Founder myth-bust — Kevin reacts to the "ramen's bad for you, give it up" complaint, points the finger at the cheap stuff (refined noodles, no fiber), and shows the rebuilt bowl. New complaint anchor on the proven "Founder Reacts" scaling template.
- Channel tag: assembly-video
- Scene categories used: Evergreen Hooks, Kevin's R&D for 1st Recipe, B-roll, Retail Stores, Product/Packaging
- Scene count: 9
- Priority: high — direct replication of the cleanest-scaling template the brief asks us to reproduce; founder-on-camera P→S is the durable ledger pattern
- Research signal: "Founder Reacts to Complaint" $76→$66 scale (CVR up at scale) — the myth-bust → product-pivot structure is the scale-up template
- Template used: Template 9 — Assembly Video Edit (Arc C: founder hook → myth → rebuild story → stack → craveability → CTA)
- Runtime: ~37s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Kevin behind kitchen counter yelling "Stop! Stop eating cheap instant ramen." | (no text) | [Kevin on camera] "Everyone says give up ramen. Stop. You're blaming the wrong thing." |
| [0:04-0:08] Image. Nutritional labels of traditional instant ramen | (no text) | "The cheap stuff is the problem — fried refined noodles, barely any fiber, all crash." |
| [0:08-0:13] Video. Kevins focusing on recipe development in their kitchen | (no text) | "So my co-founder and I left our corporate jobs and rebuilt the noodle from scratch. Two years, 200 recipes." |
| [0:13-0:17] Video. Kevins with the first official immi packet | (no text) | "Same five-minute ramen you grew up with. A completely different bowl." |
| [0:17-0:23] Video. Macro close ups of fully garnished ramen bowl | "28g protein · 12g fiber · 17g net carbs · 350 cal" | "28 grams of protein. 12 grams of fiber. Lower net carbs. 350 calories." |
| [0:23-0:27] Video. Macro close up of someone taking a satisfying bite | (no text) | "And it still eats like ramen — rich broth, real chew. We didn't sacrifice the comfort to fix the nutrition." |
| [0:27-0:31] Video. Removing ramen brick from packaging | (no text) | "One packet, boiling water, five minutes. That's the whole thing." |
| [0:31-0:35] Video. Person grabbing immi off shelves | (no text) | "Three million people stopped giving up ramen and started eating ours." |
| [0:35-0:38] Image. Flavor lineup | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's immi. Target, Whole Foods, Sprouts, CVS, and immieats.com." |
❌ Reject
🔄 Revise
083-006 — On A Health Journey? Keep The Ramen
Status: pending · Platform: meta · v1
Sources (4)
- Graduation Learnings: "Looking For High Fiber Meals?" ($45.62) + "On A GLP-1 And Struggling To Hit Your Protein" ($48.44) — evergreen-hook → aisle/stack → convenience assembly is a graduated shape
- Scene map Evergreen: "Bold letters on paper: 'On a health journey?'" (compliance-safest evergreen for the blood-sugar thread) + "Watch-your-carbs aisle reveal with 17 net carbs callout"
- performance-notes (Mar 25 Michelle): UGC review compilations appreciated
- Meta policy note (performance-notes Mar 12): avoid explicit condition-targeting on-screen text — health thread carried in VO, hook stays "On a health journey?"
Context (2)
- Angle: Health-journey / watch-your-carbs consensus — evergreen bold-letter hook, the 17-net-carb aisle reveal, then creators confirming it. Broadest-audience version of the doctor/noodles thread, kept compliance-safe on-screen.
- Channel tag: assembly-video
- Scene categories used: Evergreen Hooks, UGC Content, Kevin's R&D for 1st Recipe, B-roll, Human Desires, Product/Packaging
- Scene count: 8
- Priority: medium — completes the doctor/noodles trio with an evergreen-hook consensus arc distinct from 004 (stitch) and 005 (founder); leans on graduated question-hook assembly shape
- Research signal: "Looking For High Fiber Meals?" + "On A GLP-1…" graduated on the evergreen-hook → stack → convenience assembly structure
- Template used: Template 9 — Assembly Video Edit (Arc G: evergreen hook → reframe/stack → craveability → multi-review consensus → CTA)
- Runtime: ~34s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Bold letters on paper: "On a health journey?" | (no text) | "On a health journey and watching your carbs — but you still want ramen?" |
| [0:04-0:09] Video. Watch-your-carbs aisle reveal with 17 net carbs callout | "17g net carbs" | "You don't have to walk past the aisle anymore. This bowl is 17 grams of net carbs." |
| [0:09-0:13] Image. Nutritional labels of traditional instant ramen | (no text) | "The old stuff was all fast carbs and no fiber. That's what you were actually avoiding." |
| [0:13-0:19] Video. Macro close ups of fully garnished ramen bowl | "28g protein · 12g fiber · 17g net carbs · 350 cal" | "This is 28 grams of protein, 12 grams of fiber, lower net carbs, 350 calories." |
| [0:19-0:23] Video. Person pleasantly reacting to immi's noodles | (no text) | "And it doesn't taste like a compromise — savory broth, real noodle chew." |
| [0:23-0:27] Video. Creator eating immi and calling it the perfect high-protein meal | (no text) | [creator audio carries — perfect high-protein meal] |
| [0:27-0:31] Video. Creator calling immi the protein of a whole meal and calories of a snack | (no text) | [creator audio carries — protein of a meal, calories of a snack] |
| [0:31-0:34] Image. Flavor lineup | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's immi. Target, Whole Foods, Sprouts, CVS, and immieats.com." |
❌ Reject
🔄 Revise
083-007 — Ramen Shouldn't Make You Want To Lie Down
Status: pending · Platform: meta · v1
Sources (3)
- Graduation Learnings: "Stitch Nausea" graduated $45.73 — "your body might not hate ramen, it might just hate THAT kind of ramen"; sodium/fried/refined named as the *category* problem, immi positioned on protein/fiber/lower-carb + "doesn't leave you needing to lie down"
- Scene map Human Desires: "Person on couch, holding stomach in pain" · "Person on couch feeling sluggish and lazy" · "Person on couch with a laptop feeling productive" (after-state)
- performance-notes: never claim immi is low-sodium — traditional sodium named as category problem only
Context (2)
- Angle: Nausea/heaviness reframe — if instant ramen leaves you nauseous and sluggish, your body doesn't hate ramen, it hates *that* ramen. immi is the version you finish and keep moving. Direct replication of the graduated Stitch Nausea logic.
- Channel tag: assembly-video
- Scene categories used: Human Desires, Kevin's R&D for 1st Recipe, B-roll, Product/Packaging
- Scene count: 8
- Priority: high — Stitch Nausea graduated at $46 and this is its assembly-format sibling; the couch symptom → productive after-state footage is purpose-shot for it
- Research signal: "Stitch Nausea" ($45.73) — symptom → mechanism → "doesn't leave you needing to lie down" is the graduated arc
- Template used: Template 9 — Assembly Video Edit (Arc F: symptom cold open → mechanism → product → after-state → CTA)
- Runtime: ~34s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Person on couch, holding stomach in pain | (no text) | "If instant ramen leaves you queasy and heavy halfway through the bowl — it's not just you." |
| [0:04-0:08] Video. Person on couch feeling sluggish and lazy | (no text) | "The cheap stuff is fried noodles and a heavy seasoning packet. Your body's allowed to be mad about it." |
| [0:08-0:12] Image. Nutritional labels of traditional instant ramen | (no text) | "Refined noodles, no fiber to slow anything down — so you crash and want to lie down after." |
| [0:12-0:16] Video. Close up of satisying broth | (no text) | "That's the whole reason this exists — a bowl that comforts you without wrecking you." |
| [0:16-0:22] Video. Macro close ups of fully garnished ramen bowl | "28g protein · 12g fiber · 17g net carbs · 350 cal" | "28 grams of protein, 12 grams of fiber, lower net carbs, 350 calories. Ramen your body can actually handle." |
| [0:22-0:26] Video. Person reacting pleasantly to the smell of the ramen | (no text) | "And it still smells and tastes like the ramen you crave — rich, savory, warm." |
| [0:26-0:31] Video. Person on couch with a laptop feeling productive | (no text) | "You finish it and keep going — not need a nap. Three million people made the switch." |
| [0:31-0:34] Image. Flavor lineup | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's immi. Target, Whole Foods, Sprouts, CVS, and immieats.com." |
❌ Reject
🔄 Revise
083-008 — 3 Things You'll Notice
Status: pending · Platform: meta · v1
Sources (3)
- Graduation Learnings: "3 Things You'll Notice" (Assembly, How It Works) graduated $45.21 → $60.17 scale — "tastes like regular ramen but better · more satisfying · doesn't bloat you up 2 hours later"
- Graduation Learnings: "3 Things You'll Notice" static also graduated $48.20 — the "2 hours later" beat is the surprise that converts
- performance-notes (Mar 22 Kevin): dedicated craveability scene; (Mar 25 Michelle): on-screen text sparing — listicle carried in VO, macro callout on-screen only
Context (2)
- Angle: How-It-Works listicle landing on the anti-bloat payoff — tastes like real ramen, more satisfying, and two hours later you're full but not bloated. Direct replication of the graduated "3 Things You'll Notice" (won as both video and static).
- Channel tag: assembly-video
- Scene categories used: B-roll, Human Desires, UGC Content, Product/Packaging
- Scene count: 7
- Priority: high — this exact listicle graduated twice and scaled to $60; the anti-bloat "2 hours later" beat is the converting surprise
- Research signal: "3 Things You'll Notice" ($45 video / $48 static) — the no-bloat-2-hours-later beat is the graduated closer
- Template used: Template 9 — Assembly Video Edit (Arc H: craveability listicle → numbered beats → macro reveal → proof → CTA)
- Runtime: ~30s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Macro close up of someone taking a satisfying bite | (no text) | "Three things you'll notice the first time you eat this ramen." |
| [0:04-0:08] Video. Macro close up of someone slurping up noodles | (no text) | "One — it just tastes like ramen. You'd never guess there's 28 grams of protein in the noodles." |
| [0:08-0:12] Video. Close up of satisying broth | (no text) | "Two — the broth. Black garlic chicken, spicy beef — balanced, savory, the kind you finish." |
| [0:12-0:18] Video. Macro close ups of fully garnished ramen bowl | "28g protein · 12g fiber · 17g net carbs · 350 cal" | "That's 28 grams of protein, 12 grams of fiber, lower net carbs, 350 calories doing the work." |
| [0:18-0:23] Video. Looking in mirror feeling confident | (no text) | "Three — two hours later you're still full. Not heavy, not bloated. That's the one that surprises people." |
| [0:23-0:27] Video. Creator reacting in disbelief that instant ramen has 28g protein and 12g fiber | (no text) | [creator audio carries — disbelief at 28g protein / 12g fiber] |
| [0:27-0:30] Image. Flavor lineup | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's immi. Target, Whole Foods, Sprouts, CVS, and immieats.com." |
❌ Reject
🔄 Revise
083-009 — The Ramen That Doesn't Sit Like A Brick
Status: pending · Platform: meta · v1
Sources (3)
- Graduation Learnings: "3 Things You'll Notice" anti-bloat beat + Strategy Brief note that visual-proof / craveability-first hooks graduate ("Didn't Think This Day Would Come" static $23)
- Scene map Human Desires: "Person on couch feeling sluggish and lazy" (contrast) → "Person on couch with a laptop feeling productive" (after)
- performance-notes (Mar 22 Kevin): every hook must be thumb-stopping in <2s — a glossy bowl macro cold open passes; (Mar 26 Michelle): vary arcs — this is craveability-first, the inverse of 007's symptom-first
Context (2)
- Angle: Craveability-first anti-bloat — open on the beautiful bowl to earn the scroll, reveal the stack, then the payoff: this is the comfort ramen that leaves you light instead of bloated. Inverse arc of 007.
- Channel tag: assembly-video
- Scene categories used: B-roll, Human Desires, Product/Packaging, UGC Content
- Scene count: 8
- Priority: medium — completes the nausea/bloat trio with a craveability-first arc distinct from 007 (symptom-first) and 008 (listicle); food-forward hook is the thumb-stop
- Research signal: anti-bloat "still full, not bloated" is the graduated converting beat; craveability/visual-proof hooks graduate (Didn't Think This Day $23)
- Template used: Template 9 — Assembly Video Edit (Arc I: craveability cold open → macro reveal → contrast/after-state → proof → CTA)
- Runtime: ~33s
| Scene (timestamps) | On-Screen Text | Voiceover |
|---|---|---|
| [0:00-0:04] Video. Macro close ups of fully garnished ramen bowl | (no text) | "This is the ramen that finally doesn't sit in your stomach like a brick." |
| [0:04-0:08] Video. Person reacting pleasantly to the smell of the ramen | (no text) | "Same warm, savory comfort you crave — deep broth, real noodle chew." |
| [0:08-0:12] Video. Macro close up of someone taking a satisfying bite | (no text) | "You get the whole ramen experience. Nothing about it feels like a healthy substitute." |
| [0:12-0:18] Video. Nutrition panel | "28g protein · 12g fiber · 17g net carbs · 350 cal" | "But it's 28 grams of protein, 12 grams of fiber, lower net carbs, 350 calories." |
| [0:18-0:22] Video. Person on couch feeling sluggish and lazy | (no text) | "The cheap stuff left you heavy and sluggish on the couch every time." |
| [0:22-0:26] Video. Person on couch with a laptop feeling productive | (no text) | "This one leaves you full and light enough to actually keep going after." |
| [0:26-0:30] Video. Creator calling immi the protein of a whole meal and calories of a snack | (no text) | [creator audio carries — protein of a whole meal, calories of a snack] |
| [0:30-0:33] Image. Flavor lineup | "immieats.com · Target · Whole Foods · Sprouts · CVS" | "It's immi. Target, Whole Foods, Sprouts, CVS, and immieats.com." |
QA Gate — batch checklist
- 3 angles × 3 variants: kids/busy parent (001–003), doctor/noodles (004–006), nausea/bloat (007–009)
- Beat sheet varies per variant — 9 distinct arcs, no two identical: B (secret-reveal), E (escalation), A (review-comp), D (stitch-reframe), C (founder myth-bust), G (evergreen consensus), F (symptom→after), H (listicle), I (craveability-first)
- Every angle anchored to a graduated winner (Wait Until the Kids Try It · POV Lazy Meal · Founder Reacts · Stitch Diabetes · Stitch Nausea · 3 Things You'll Notice)
- All scene names copied verbatim from the embedded live scene map (
fetched_at 2026-07-07T18:08:03Z · source: live) - 6–12 distinct scenes per edit (range 7–9); Image vs Video mixed for pacing
- Dedicated craveability beat in every edit (bite / slurp / broth / smell)
- Product end card (Image. Flavor lineup) + spoken CTA on every final row; never "—" in both columns
- On-screen text ONLY for macro callouts + website/retail links (Michelle Mar 25); narrative carried in VO
- Every video scene carries VO or its own audio ([...audio carries]); no silent video clips
- Direct-to-viewer 1st/2nd person; no third-person character narration (Michelle Mar 26)
- Founders = "left their corporate jobs" (not tech/finance)
- Macros embedded as proof, never as the lead frame (Macro Callout dead as primary — 3rd consecutive zero)
- Specs locked: 28g protein · 12g fiber · 17g net carbs · 350 cal (packets); 5 minutes
- "Lower carb" never "keto" · no gluten claim · no low-sodium claim (traditional sodium named as category problem only) · no "heart healthy" · no "real ingredients" (describe taste/texture) · no explicit weight-loss numbers · cups not hero (paused)
- Blood-sugar/doctor thread kept compliance-safe: no disease-treatment claim, "watching your blood sugar / lower carb" framing; condition wording kept out of on-screen text (Meta policy)
- Social proof: 3M+ customers · 7,000+ retail (Target, Whole Foods, Sprouts, CVS) · immieats.com
- No weak correlations: macro callouts land on bowls/panels, CTA lands on flavor lineup